2001 Triple Bottom Line Report - BC Hydro

N E W P R O D U C T S A N D S E R V I C E S ( C O N T I N U E D )
SAP INITIATIVE OBJECTIVE(S) KEY MILESTONE(S) ACTION(S) TO DATE
Residential Power Smart Increase residential customer
satisfaction through real
energy savings estimated
at 35 gigawatt-hours annually,
and customer savings of
$2.1 million.
S O C I A L I N I T I A T I V E S
Improve public perception,
public support and consent
to operate.
Create a stronger link between
individual energy savings and
the environmental benefits that
result from wise use of power.
SAP INITIATIVE OBJECTIVE(S) KEY MILESTONE(S) ACTION(S) TO DATE
Corporate Social Responsibility Research and identify aspects
of our business that contribute
to the social bottom line.
Launch and promote a new
Power Smart website with
an on-line energy profile,
energy library, energy
calculator and tips on the
smart use of energy.
Promote a hard copy version
for customers without Web
access, and process manually
for customers.
Register 14,000 customers for
the home energy profile in the
program’s first 12 months.
Engage in stakeholder
consultation to help develop
social benchmarks.
Link benchmarks to financial
and non-financial value across
the organization.
Develop TBL reporting
framework and measure.
T R I P L E B O T T O M L I N E A P P E N D I C E S | 7 8
Website operational.
Eight-week media and outdoor
billboard campaign conducted.
Participated in two major
home shows.
Power Smart Youth Teams
trained in promoting smart
use of energy at events
province-wide.
Number of users registered on
the Web topped 10,500 within
first few months.
Project team selected.