2001 Triple Bottom Line Report - BC Hydro
2001 Triple Bottom Line Report - BC Hydro
2001 Triple Bottom Line Report - BC Hydro
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C U S T O M E R R E L A T I O N S<br />
<strong>BC</strong> <strong>Hydro</strong> is developing a more customer-focused billing<br />
information system.<br />
We are moving to manage information by customer rather than<br />
by specific accounts. Our Customer Information Systems (CIS)<br />
review project has completed research to define cross-company<br />
needs for the new system, and to identify marketplace options.<br />
Until CIS is implemented, our existing Sales and Marketing<br />
Information (SAMI) systems will collect various account-based<br />
data from throughout the company for translation into<br />
customer-centric information. Understanding what is happening<br />
with specific customers at all touchpoints across <strong>BC</strong> <strong>Hydro</strong> is<br />
part of our Customer Relationship Management (CRM) strategy<br />
to ensure we provide one consistent face to customers, which<br />
CIS is designed to serve.<br />
C U S T O M E R S E R V I C E S J O I N T V E N T U R E<br />
In July 2000, the Boards of Directors of <strong>BC</strong> <strong>Hydro</strong> and <strong>BC</strong> Gas<br />
agreed to pursue the creation of Servco and Retailco, two 50/50<br />
joint venture companies aimed at providing shared customer<br />
care and retail customer services.<br />
On December 21, 2000, <strong>BC</strong> <strong>Hydro</strong> and <strong>BC</strong> Gas announced that<br />
these two joint venture companies would not proceed. At the<br />
time the initial Memorandum of Understanding was signed,<br />
<strong>BC</strong> <strong>Hydro</strong> and <strong>BC</strong> Gas recognized that their differences created<br />
E C O N O M I C B O T T O M L I N E | 6 6<br />
Another strategy bridging <strong>BC</strong> <strong>Hydro</strong> to CIS is a data warehouse<br />
we created to organize and store information from our<br />
billing system, and from operational systems such as SAMI.<br />
The warehouse also provides data for research and analysis.<br />
<strong>BC</strong> <strong>Hydro</strong> also developed a new energy measurement strategy<br />
last year to improve customer service and take advantage of<br />
business opportunities. It introduced two new performance<br />
measures for reading customers’ meters: Meter Reading Accuracy<br />
and Meter Reading Timeliness. Both measures help ensure<br />
customers receive a timely and accurate bill. The strategy also<br />
included initiatives related to growing our business through<br />
providing meter reading services to other utilities, and by<br />
introducing technologies to improve our meter reading efficiency.<br />
a number of issues. A more detailed review during the process<br />
revealed the issues would be more difficult to overcome than<br />
had initially been anticipated.<br />
Although both companies were disappointed that they were<br />
unable to conclude the agreement, <strong>BC</strong> <strong>Hydro</strong> believes the<br />
concept is a good one and will continue to explore other<br />
options and partnerships that make sense for our customers<br />
and our business.