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2001 Triple Bottom Line Report - BC Hydro

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C U S T O M E R<br />

We create customer value by providing people with the best energy solutions available today. Helping our customers find quality<br />

products and services, at an affordable price, enables them to extend the efficiency and effectiveness of the electricity they buy<br />

from us. Wise use of energy and the careful spending of energy dollars move all of us closer to sustainability.<br />

P O W E R S M A R T<br />

V A L U E<br />

We share with our customers the responsibility for energy<br />

conservation. Encouraging people to consume less electricity,<br />

and to use energy more efficiently, reduces the immediate<br />

need to add new generating capacity to British Columbia’s<br />

resource portfolio.<br />

Our immediate challenge is to convince customers that energy<br />

conservation should be pursued for its own sake, not simply<br />

because it is beneficial to their pocketbooks. And although<br />

costly, education and information campaigns promise significant<br />

long-term results if they are able to change energy-use habits and<br />

help our society avoid unsustainable levels of power consumption.<br />

<strong>BC</strong> <strong>Hydro</strong> has promoted wise use of electricity since the mid-1970s.<br />

In 1989, we launched our Power Smart portfolio of education,<br />

incentive and technical assistance programs. Key elements<br />

include campaigns directed at residential, commercial and industrial<br />

consumers. Power Smart has achieved an annual level of savings<br />

of about 2.5 billion kilowatt-hours (kW . h) of electricity a year,<br />

valued at $877 million.<br />

This year an expanded Power Smart program aims to provide<br />

energy savings and lower electricity costs for customers by<br />

promoting broader awareness and education about the smart<br />

use of energy, thereby improving customer loyalty and retention.<br />

In addition, these energy savings produce environmental<br />

benefits by way of reducing GHG emissions.<br />

E C O N O M I C B O T T O M L I N E | 6 2<br />

8.2<br />

8.0<br />

7.8<br />

7.6<br />

7.4<br />

7.2<br />

7.0<br />

CUSTOMER SATISFACTION – <strong>2001</strong><br />

Top 1000<br />

Actual<br />

The program will help residential customers adopt energyefficient<br />

behaviour, while commercial users will be encouraged<br />

to develop comprehensive energy-management plans that<br />

identify sites and tactics for optimum energy savings.<br />

We estimate that this residential campaign can save up to<br />

30 million kW . h of electricity per year, enough to power 30 000<br />

residences and reduce our GHG emissions by 15 000 tonnes<br />

per year. Commercial savings are expected to approach 50<br />

million kW . h per year, with associated GHG emissions reduced<br />

by 25 000 tonnes per year.<br />

Commercial<br />

Target<br />

NEW BUSINESS OPPORTUNITIES<br />

Residential<br />

FINANCIAL EFFICIENCY<br />

AND PRODUCTIVITY<br />

CUSTOMER VALUE<br />

Customer satisfaction rating: 0 – 10 scale, 0 being least satisfied<br />

when responding to the question "How satisfied are you with <strong>BC</strong> <strong>Hydro</strong>?"

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