We - KappAhl
We - KappAhl
We - KappAhl
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
10<br />
KAPPAHL’S<br />
TARGET GROUPS<br />
<strong>We</strong> love our customers.<br />
Not just because they come<br />
to us and buy so much. But<br />
also because it’s fun to make<br />
them happy and satisfied<br />
with their appearance.<br />
Each of our target groups<br />
has its unique behaviour,<br />
needs and wishes. What<br />
“gets us going” is the<br />
challenge of consistently<br />
getting it just right for all<br />
of them. That’s when we<br />
succeed in creating value-formoney<br />
fashion with wide<br />
appeal, which we’ve been in<br />
the habit of doing for several<br />
decades and intend to continue.<br />
On the next few pages you<br />
can read more about each<br />
customer group and how we<br />
work to create the right fashion<br />
for everyone.<br />
Kvinna<br />
Kvinnan handlar inte bara till<br />
sig själv, utan tänker ofta på sin<br />
man och sina barn när hon är i<br />
butiken. Hon är modeintresserad<br />
och vill hellre ha något<br />
snyggt med god passform än<br />
något som är för fräckt. Det är<br />
WOMAN vår uppgift att se till så att hon<br />
<strong>KappAhl</strong> alltid Woman hittar något offers till a sig wide, själv varied<br />
range och of clothes sin familj for i våra every butiker. occasion<br />
– party, smart casual or leisure. The<br />
collections include complete wardrobes,<br />
from underwear to outdoor clothing and<br />
accessories.<br />
Read more on pages 12–13.<br />
SHARE OF KAPPAHL’S<br />
NET SALES<br />
WOMAN 58%<br />
Kappahl 2008/2009
Change language