We - KappAhl

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CONTENTS CEO’s statement ..........................................................4 Strategy and goals ........................................................6 Market ..........................................................................8 Target groups .............................................................10 Woman ..................................................................12 Child ......................................................................14 Man ........................................................................16 Sustainable development ...........................................18 Value chain .................................................................21 Idea and design ......................................................22 Purchasing .............................................................23 Manufacturing .......................................................24 STRATEGY KappAhl’s strategy is aimed at earnings growth and improved profitability. The strategy consists of: • expanding the store network, • continually upgrading stores, • increasing sales in existing stores, • using economies of scale in the business model. Read more on pages 6–7. MISSION KappAhl’s m ission is “Value for money fashion with wide appeal”. It is the task of the company to give people the opportunity to be well dressed. When customers have shopped at KappAhl they should feel fashionably dressed and that they have spent their money wisely. Distribution ...........................................................25 Marketing & Store sales ........................................26 Employees ..................................................................28 The KappAhl share ....................................................31 Multi-year and quarterly review ................................33 Financial information ................................................35 Administration report ............................................35 Group income statement .......................................39 Group balance sheet ..............................................40 Group statement of changes in equity ...................42 Group cash flow statement ...................................43 Parent company income statement .......................44 II finansiell information Kappahl 2008/2009
Parent company balance sheet ...............................45 Parent company statement of changes in equity ...46 Parent company cash flow statement .....................47 Notes to the financial reports ................................48 Audit report ...........................................................68 Corporate governance report ....................................69 Management .............................................................74 Board of Directors .....................................................76 Financial calendar, Annual General Meeting and definitions ..................78 Annual Report 35–68 VISION “KappAhl is to be the leading and most profitable fashion chain in the Nordic area for the customer group aged 30–50.” This is the vision that drives KappAhl forward. It says where we are heading and what we are striving for together. All our day-to-day activities are to lead ultimately towards the vision. Each initiative, each change, each decision. MARKET KappAhl operates in the fashion markets of Sweden, Norway, Finland, Poland and, since October 2009, also the Czech Republic. The company’s single largest market is Sweden. The total value of KappAhl’s market at the beginning of 2009 was SEK 194 billion. Read more on pages 8–9. 2008/2009 Kappahl finansiell information 1
Page 1: annual report 2009
Page 5 and 6: 1980 1990 2000 KappAhl’s major ex
Page 7 and 8: BUT HOW DOES THE ECONOMY AFFECT YOU
Page 9 and 10: ➻ GROWTH IN NEW AND EXISTING STOR
Page 11 and 12: VOLUMES PEAK IN AUTUMN AND WINTER T
Page 13 and 14: CHILD KappAhl Child has a broad tar
Page 15 and 16: IMPORTANT EVENTS DURING THE YEAR
Page 17 and 18: Kappahl.com Om det är något man s
Page 19 and 20: underwear that stands for “the un
Page 21 and 22: not all we care about. The sustaina
Page 23 and 24: 5 STEPS ALONG THE VALUE CHAIN Good-
Page 25 and 26: STEP 2: PURCHASING “RIGHT SALEABI
Page 27 and 28: STEP 5: MARKETING & STORE SALES MAN
Page 29 and 30: Before establishing a new store, ex
Page 31 and 32: clear and comprehensible objectives
Page 33 and 34: THE KAPPAHL SHARE The KappAhl share
Page 35 and 36: Multi-year and quarterly review KEY
Page 37 and 38: ADMINISTRATION REPORT The Board of
Page 39 and 40: The financial risks and their manag
Page 41 and 42: CONSOLIDATED INCOME STATEMENT Amoun
Page 43 and 44: COMMENTS ON THE CONSOLIDATED BALANC
Page 45 and 46: CONSOLIDATED CASH FLOW STATEMENT Am
Page 47 and 48: PARENT COMPANY BALANCE SHEET Amount
Page 49 and 50: PARENT COMPANY CASH FLOW STATEMENT
Page 51 and 52: and losses for defined benefit pens
Page 53 and 54:
market, the brand is expected to en
Page 55 and 56:
Note 3 cont. Segment Group SEK m No
Page 57 and 58:
Note 6 FEES AND REMUNERATION TO AUD
Page 59 and 60:
Note 9 cont. Dates of expiry of rep
Page 61 and 62:
Note 11 PROPERTY, PLANT AND EQUIPME
Page 63 and 64:
Note 18 EMPLOYEE BENEFITS Pensions
Page 65 and 66:
Note 22 FINANCIAL RISKS AND FINANCI
Page 67 and 68:
Note 25 SEK m PLEDGED ASSETS AND CO
Page 69 and 70:
Note 30 CRITICAL ESTIMATES AND ASSU
Page 71 and 72:
CORPORATE GOVERNANCE REPORT Group m
Page 73 and 74:
In addition to the auditing assignm
Page 75 and 76:
the company’s internal controls a
Page 77 and 78:
Håkan Westin Chief Financial Offic
Page 79 and 80:
Rose-Marie Zell-Lindström (born 19
Page 81 and 82:
NOTES 2008/2009 Kappahl 79
Page 84:
KappAhl Holding AB (publ) Box 303
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