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We - KappAhl

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EMPLOYEES<br />

at various managerial meetings we draw attention to the gender<br />

equality issue so that both our present and future leaders can<br />

work towards more even gender distribution.<br />

A LOT OF PEOPLE WANT TO WORK HERE Many people want<br />

to work for us. When we advertise for sales assistants we have<br />

hundreds of applicants. To facilitate recruitment it is important<br />

to further develop the selection process itself. During the year<br />

we therefore added a test to make recruitment even more effective.<br />

Recruitment is to help us find the right people, who will<br />

flourish, develop and do a good job here. For applicants it is also<br />

important that we have a good recruitment process. It means<br />

that they can quickly judge if this is the place they want to be.<br />

WE GLADLY SHARE OUR KNOWLEDGE Cooperation with<br />

schools and universities is very important for us in identifying<br />

new ideas. The main focus is on education and research connected<br />

to trade and design.<br />

In 2008, for example, the Centre for Retailing opened at the<br />

School of Business, Economics and Law at the University of<br />

Gothenburg, where <strong>KappAhl</strong> is one of the partner companies.<br />

<strong>We</strong> are sought after as lecturers and participants at other<br />

higher education institutions such as the Swedish School of<br />

Textiles in Borås and at Advanced Vocational Education courses,<br />

trade fairs and seminars to communicate our views on anything<br />

from the latest fashion trends and sustainable development to<br />

human resources and distribution systems.<br />

<strong>We</strong> also take on a large number of trainees every year. This<br />

helps us to profile the company as a workplace, but also means<br />

that our own organisation can be influenced by new, young<br />

ideas, big and small.<br />

20,533 STEPS TOWARDS BETTER HEALTH <strong>We</strong> encourage all<br />

employees to lead active lives, leading to good health. <strong>We</strong> offer<br />

all of them an exercise subsidy and cooperate with fitness centres,<br />

where our employees can exercise at a reduced price.<br />

30<br />

<strong>We</strong> also reward independent health initiatives at all levels of the<br />

company. So it was gratifying to see the pedometer competition<br />

initiated at <strong>KappAhl</strong> Norway during the year. The competition<br />

was a success; over half the employees took part. The store in<br />

Finnsnes won, with 20,533 steps per day and employee. The aim<br />

is to conduct similar competitions in the other countries.<br />

The work environment is a strategic issue for us, which is<br />

evident in our work environment policy, for example. The aim is<br />

to create a physically, mentally and socially sound and fulfilling<br />

workplace for all employees, where preventive measures are<br />

taken against the risk of occupational injury and work-related ill<br />

health.<br />

In 2007/2008 the company increased cooperation with the<br />

occupational health services, focusing on employees in the<br />

distribution centre. In connection with this, days of sickness<br />

absence showed a marked decrease. The average number of days<br />

of sick leave in the Group fell in 2008/2009 to 5.5 (5.7).<br />

TOP MARKS TO THE WORKPLACE THIS YEAR AGAIN Our<br />

method of operation evidently works well. In addition to taking<br />

market share our employees are very satisfied. This is especially<br />

clear from our employee performance reviews and the annual<br />

<strong>KappAhl</strong> Attitude Survey.<br />

The year’s results indicate that <strong>KappAhl</strong> continues to score<br />

very highly as a workplace: 4.1 (4.1) out of 5 on average. This is<br />

better than the average for the industry, according to statistics<br />

from Mercuri International, which manages the survey. One<br />

reason that is often cited is the clear direction, in which goals,<br />

strategies and policies provide a good foundation for managers<br />

to take rapid and well-founded decisions, while employees are<br />

given considerable responsibility.<br />

The survey also shows that employees feel pride in working<br />

for the company. As many as 97.0 per cent of employees respond<br />

that they would recommend <strong>KappAhl</strong> as a good employer.<br />

Kappahl 2008/2009

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