saša šekoranja interijeri za zaljubljene - DalCasa

tion, Opera Ball and many other social events. What is
the secret of your success and do you have any competent
competition in your field of work?
All I care about is the fact that I’m working, and everything
else was spontaneous and by accident. I’m just
happy that people recognized quality. As far as competition
goes, it truly does not exist. I would love to see
an appearance of a person that I could talk to as an
equal and that I can compete with because, let’s face
it, healthy competition is very motivating. But what I
really care about, and what I think I did quite well, is
raise the level of floriculture in Croatia to a higher level.
People removed plastic decorations and cellophanes,
and started putting regular greenery into their arrangements,
as they understood that it is more than enough
to decorate a table. They started viewing aesthetics in
a different light. When I started ordering white flowers,
people told me that it was wrong, that it was just flowers
without colour.
How much help was your education of an academic
painter?
Everything I do is connected to art and everything I
watch, I watch through art. Other people with academic
education don’t have that, and it is important
because working with flowers implies dealing with relations
between colours, proportions, sizes, arranging
things. All those aspects are connected to aesthetics,
so it’s only natural that my art education helps, especially
since it’s academic.
How big of a role do flowers have in the process of interior
design, and how do you approach that assignment?
Are there any rules?
I truly don’t have any rules. It all depends on the interior
I’m faced with, and I like an interior that is modern
and has clean and white spaces. After all, every space
is different, much like people. There are spaces that
don’t have any tolerance for flowers; some of them
need only one leaf, while other spaces need plenty of
flowers. The bigger and cleaner the spaces get, the less
flowers they need.
Do trends exist in floriculture in the same way they exist
in design?
They do, but I don’t care for those trends. They are
merely a product of commercialisation. It may sound
contradictory, but I am against design, against commercialisation
that imposes trends upon us. You either
like something or you don’t, and the only trend that I
acknowledge is the floral season. I find it absurd that I
sometimes have to look for a sunflower in the middle of
winter, as it is a flower of the summer. Simplicity is the
best way for me. I like to use my shop windows to voice
Rozi Hort Art
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