PREMIER LEAGUE

PREMIER LEAGUE RULES: SECTION R
SECTION R: CUSTOMER RELATIONS
R.11. A Home Club shall not charge admission prices to supporters of a Visiting Club
which are higher than those charged to its own supporters for comparable
accommodation and in particular concessionary rates offered to senior citizens
and junior supporters shall apply to supporters of a Visiting Club.
R.12. Each Club shall submit to the League details of its season ticket prices and ticket
prices for individual League Matches upon announcing the same publicly.
Merchandise Old Rule
R.13. A Club’s merchandising policy should:
R.13.1. allow for market research to be undertaken with regard to the frequency
of Strip changes and to its design;
R.13.2. identify the intervals at which Strip changes are intended to take place and
the date of the next intended change;
R.13.3. provide for swing tickets attached to replica Strip to state its launch date;
R.13.4. refer to the effect on the consumer of the obligations set out in Rules R.15
to R.18 below.
J.11
R.14. Any numbers, lettering, badges and logos appearing on replica Strip shall be of
the same style, colour and design as those appearing on Players’ Strip currently
registered as required by Rule M.17.
R.15. In any future contract to license a manufacturer to produce for retail sale replica
Strip, each Club shall include the standard clauses set out in Appendix 1.
R.16. Upon a promoted Club becoming a member of the League in accordance with the
provisions of Rule B.5, it shall give notice to any manufacturer licensed to
manufacture and distribute its replica Strip in the terms set out in Appendix 2
and request such manufacturer to convey the substance of the notice to its
dealers forthwith and advise them that:
R.16.1. they are free to sell, advertise and display for sale replica Strip supplied by
such manufacturer at whatever price they may choose; and that
R.16.2. they should inform the Office of Fair Trading if they are concerned that a
minimum resale price is being imposed.
R.17. No Club shall cause or procure any manufacturer with which it has a licensing
agreement for the manufacture of replica Strip to do any act or cause to be done
anything which would constitute a breach of the standard clauses referred to in
Rule R.15.
R.18. Each Club shall provide the Director General of Fair Trading with such information
as he may need in order to satisfy himself that Rules R.15 to R.17 above have been
complied with.
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J.9
J.10
J.12
J.13
J.14
J.15
J.16