30.05.2013 Views

welcome to the book! - my education - login - Dermalogica

welcome to the book! - my education - login - Dermalogica

welcome to the book! - my education - login - Dermalogica

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

skin dermalogica health AGE ChromaWhite smart | retail TRx products | product name<br />

® | retail products 100<br />

ChromaWhite TRx ®<br />

This past decade has seen an enormous<br />

surge in popularity of skin brightening<br />

products formulated specifically <strong>to</strong><br />

treat hyperpigmentation and increase<br />

skin luminosity. Traditionally, <strong>the</strong>se<br />

products were popular in Asian-<br />

Pacific and African regions, but <strong>the</strong><br />

demand for brightening products is<br />

gaining momentum across <strong>the</strong> globe.<br />

100 dermalogica<br />

Currently, <strong>the</strong> Asian market leads<br />

<strong>the</strong> world in <strong>the</strong> number of products<br />

on <strong>the</strong> market <strong>to</strong> treat pigmentation<br />

issues; Asia alone accounts for 37%<br />

of <strong>the</strong> overall worldwide sales in this<br />

category. Undoubtedly, as <strong>the</strong> global<br />

population continues <strong>to</strong> age and years<br />

of sun damage, compounded by <strong>the</strong><br />

influence of fluctuating hormones,<br />

manifests itself as uneven pigmentation,<br />

this category will continue <strong>to</strong> increase<br />

worldwide. Market research studies<br />

indicate that an uneven skin <strong>to</strong>ne<br />

(as in hyperpigmentation and<br />

hypopigmentation) is perceived as “aged<br />

skin” while a more even skin coloration<br />

is judged <strong>to</strong> be “healthier and more<br />

youthful.” Today’s consumer is not only

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!