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welcome to the book! - my education - login - Dermalogica

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skin bar ®<br />

Skin Bar ® is <strong>the</strong> no-pressure zone<br />

where clients can receive <strong>the</strong>ir free<br />

Face Mapping ® skin analysis, perform<br />

<strong>the</strong>ir own mini-treatment under <strong>the</strong><br />

guidance of a professional, feel free <strong>to</strong><br />

ask questions about <strong>the</strong>ir skin and are<br />

more likely <strong>to</strong> purchase products and<br />

<strong>book</strong> treatments. Clients love Skin Bar ®<br />

because it’s fun an informative. You’ll<br />

love Skin Bar ® because it increases your<br />

bot<strong>to</strong>m line.<br />

At Skin Bar ® , your one-on-one<br />

interaction with your client begins with<br />

Face Mapping ® skin analysis, continues<br />

with your product prescription, is <strong>the</strong><br />

direct lead-in <strong>to</strong> MicroZone ® treatments,<br />

and commences with your client getting<br />

hands-on with <strong>the</strong> <strong>Dermalogica</strong> products<br />

that will deliver results. Here are <strong>the</strong><br />

<strong>to</strong>p 5 reasons your business needs a<br />

Skin Bar ® :<br />

1 Skin<br />

Bar ® is <strong>the</strong> perfect place <strong>to</strong><br />

perform Face Mapping ® Skin<br />

Analysis, which is proven <strong>to</strong> increase<br />

retail sales by up <strong>to</strong> 40%.<br />

2 Skin<br />

Bar ® drives home <strong>the</strong><br />

importance of a product prescription<br />

that can only be given by a <strong>Dermalogica</strong><br />

skin care professional.<br />

3 When<br />

clients try, <strong>the</strong>y buy! Skin<br />

Bar ® gives clients <strong>the</strong> opportunity <strong>to</strong><br />

play with products and ultimately fall in<br />

love with <strong>the</strong>m: which leads <strong>to</strong> purchase!<br />

4 Skin<br />

Bar ® is a great place <strong>to</strong><br />

introduce clients <strong>to</strong> <strong>the</strong> importance<br />

of professional treatments, including<br />

MicroZone ® Treatments.<br />

5 Skin<br />

® Bar is a low-pressure<br />

environment, meaning clients can<br />

get <strong>to</strong> know you and trust you as <strong>the</strong>ir<br />

skin care professional without feeling<br />

pressured <strong>to</strong> make a purchase.<br />

6 Skin<br />

® Bar is a core activity <strong>to</strong> offer<br />

at events <strong>to</strong> capture new clients and<br />

increase retail sales.<br />

skin bar ® events<br />

If you can't incorporate Skin Bar ®<br />

in<strong>to</strong> your retail area, simply hold<br />

Skin Bar ® events! Invite clients<br />

via social media, with a simple<br />

postcard or email and let <strong>the</strong>m<br />

know <strong>the</strong>y can bring a friend.<br />

You can even take Skin Bar ®<br />

on <strong>the</strong> road and participate in<br />

events, fairs and neighborhood<br />

ga<strong>the</strong>rings. Skin Bar ® is a<br />

fantastic acquisition <strong>to</strong>ol.<br />

<strong>the</strong> <strong>book</strong><br />

professional services | skin bar ®<br />

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