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welcome to the book! - my education - login - Dermalogica

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skin dermalogica health AGE UltraCalming smart | retail products | product name<br />

| retail products 112<br />

UltraCalming <br />

Millions of people perceive <strong>the</strong>ir skin as<br />

sensitive. The American Acade<strong>my</strong> of<br />

Derma<strong>to</strong>logy reports that 50% of <strong>the</strong><br />

United States population experience<br />

some form of sensitive skin 1 . Globally,<br />

it is of increasing concern, especially<br />

among women. In Europe, <strong>the</strong> United<br />

States and Japan, <strong>the</strong> prevalence of<br />

sensitive skin is about 50% in women<br />

112 dermalogica<br />

and 30% in men, with younger adults<br />

reporting more sensitivity than older<br />

adults 2 . In reality, <strong>the</strong>re is sensitive skin<br />

(a genetic trait) and <strong>the</strong>re is sensitized<br />

skin, a growing phenomenon worldwide<br />

caused by increased exposure <strong>to</strong><br />

pollution, stress and chemicals. The<br />

growing number of people affected by<br />

sensitization has spurred cosmetic and<br />

pharmaceutical industries <strong>to</strong> develop<br />

new products <strong>to</strong> help combat <strong>the</strong><br />

reactions triggered by this condition.<br />

Regardless of <strong>the</strong> classification of skin<br />

sensitivity versus sensitization, <strong>the</strong><br />

common thread among <strong>the</strong>se conditions<br />

is inflammation, and research at The<br />

International Dermal Institute reveals<br />

many formulations are not addressing

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