Draft Business Waste Strategy PDF - london.gov.uk - Greater ...

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102 Mayor of London Making waste work in London The Mayor’s Draft Business Waste Management Strategy 5 Incentives for change: an opportunity to make money Introduction 5.1 The environmental impacts from consumption and production patterns remain severe. Research undertaken by Green Alliance has shown that 98 per cent of resources going into the economy end up as waste after six months 226 . Product and packaging design has a clear role in reducing waste and using resources productively. Design can determine up to 80 per cent of a product’s environmental impacts 227 . Integrating environmental considerations at the design stage, preferably mandated by the client through their procurement requirements, is the most effective method to improve the environmental performance of the products that are bought and sold. Waste, after all, is simply a design flaw. 5.2 Whilst London’s declining manufacturing industry may indicate a small role in waste prevention, design in fact extends beyond the studio and the production floor, to the boardroom. As the majority of businesses in London have a head office in London or are the head office 228 , they wield considerable design power by being at the forefront of decisions made at the commissioning stage. Specifying the branding, look and feel, market positioning and target audience for a product will have a significant influence over the materials used. 5.3 Another area of huge potential is the direct procurement of goods. At 13 per cent of GDP 229 or a budget of over £125 billion per annum 230 , the scale of the public sector spend is capable of stimulating the market for more sustainable goods and services through direct procurement decisions. Increasing London’s green public and private sector procurement would cause the market of green products to change overnight. With this sort of investment, green products would become a more viable alternative for small businesses in terms of availability and price. 5.4 Consumers are increasingly demanding goods and products to be manufactured and delivered in an environmentally responsible way. Shoppers spent about £26 billion in 2004 on ethical and environmental products, an increase of 15 per cent on the previous year 231 . Many businesses are increasing their green product range to satisfy this demand. 5.5 This chapter will outline the principles of sustainable design. The effective implementation of which, through design and procurement, will shape business purchasing and consumer behaviour across London and beyond.
Making waste work in London The Mayor’s Draft Business Waste Management Strategy Mayor of London 103 5A Designing waste out Introduction 5.6 Better design and specification of materials helps to minimise the environmental impact of a product throughout its life cycle, for example, by preventing waste and minimising the use of hazardous substances and enabling the product to be easily reused or recycled. Sustainable design should ensure that products are able to be a link in a chain of continuous reuse and recycling potential not just an intermediate stop on the way to final disposal. 5.7 Businesses are being pushed by producer responsibility legislation to take financial ownership for the environmental impact of their products from manufacture right through to disposal. However, a number of products fall outside producer responsibility, such as clothes, books and nonelectrical toys. For these products, the government is using product standards and sector agreements to stimulate change 232 . A business that anticipates the need to shift to more sustainable resource use patterns is making an investment in its future. Case study 41 - Multinational takes early lead to win customers Xerox has developed a number of environmental principles addressing sustainable waste management, including operating an extensive take back and recycling programme, which, in 2004, ensured 71,000 tonnes of waste was diverted from landfill and saved over £100 million through remanufacturing and parts reuse. Xerox recognized that the best results — both environmental and financial — are achieved when products are designed from the outset with waste prevention goals in mind. Customer feedback, along with a forward-looking view of global trends in technology, regulations, and eco labels, led Xerox to develop a comprehensive set of standards. Xerox engineering teams are incorporating, into product designs, increasingly challenging targets for energy efficiency, reuse and recycling and minimised use of hazardous materials. Source: Xerox Case study 42 - Graduates learn about the business benefits of sustainable design Developed by QED Consulting and London Remade, the Enviro Entrepreneur School is open to all aspiring entrepreneurs who want to create an exciting recyclable and recycled content product. The school aims to overcome the gap between designers who understand how to use and add value to exciting new recycled materials and the world of marketing and manufacturing. Aimed at graduates and alumni, over three years the school has supported 76 start up businesses into the
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