Draft Business Waste Strategy PDF - london.gov.uk - Greater ...

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106 Mayor of London Making waste work in London The Mayor’s Draft Business Waste Management Strategy ■ design out packaging waste growth by 2008 ■ deliver absolute reductions in packaging waste by 2010 ■ identify ways to reduce food waste. 5.14 The commitment is being extended to include an increase in the use of recycled content materials in their products and packaging. 5.15 Under the Courtauld Commitment, WRAP works in partnership with retailers, brand owners, manufacturers and their packaging suppliers to develop solutions across the whole supply chain. These solutions include: using innovative packaging formats, reducing the weight of packaging, increasing the use of refill and self-dispensing systems and collaboration on packaging design guidance. Signatories can access support through the government’s Innovation Fund, launched in November 2004, which supports household waste reduction initiatives and gives producers the opportunity to reduce their producer responsibility compliance costs. Seventeen projects have been funded through the innovation fund, with a combined investment of over £2 million and potential tonnage savings of over 300,000 tonnes 235 . Case study 45 - Slimmer packaging possible following funded trial With £250,000 from WRAP’s Innovation Fund, Heinz, in conjunction with Impress, has carried out successful trials of a new lightweight ‘easy open’ steel can end. The new end has a thickness of just 0.18mm – beating the lightest food can end previously available by 0.02mm. Heinz now intends to convert its entire range of 200g and 400g cans to use the new lightweight can end, a move that will eliminate around 1,400 tonnes of steel waste annually. The second part of the WRAP-funded project will see the project partners working together to develop and trial lighter can bodies. If this proves equally successful and the findings are taken up across the sector, the scheme could reduce UK household waste by as much as 28,000 tonnes per year. Source: The Waste and Resources Action Programme Case study 46 - Award for innovative packaging designed to reduce waste Marks & Spencer has received £38,400 of support from WRAP’s Innovation Fund to develop a reduced weight ready-meal pack and to carry out consumer and market research into its commercial and technical feasibility. The project commenced in November 2005 and also involves Northern Foods, who have a long-standing relationship with Marks & Spencer to manufacture their ready meals. The new design for ready-meal
Making waste work in London The Mayor’s Draft Business Waste Management Strategy Mayor of London 107 packaging, which uses 30 per cent less material, won the Innovation Award at the Institute of Packaging 2006 Starpack Awards. Source: The Waste and Resources Action Programme 5.16 Working with a range of suppliers WRAP has identified many successful retail packaging formats, product dispensing and distribution systems, merchandising approaches and product designs. A web-based, international packaging database has been developed, to enable retailers to identify opportunities to develop product and packaging innovations that reduce waste and reduce costs. WRAP has also developed a range of tools and resources to support businesses to re-think and re-design their products and packaging. 5.17 The government has indicated that producers will be expected to use the lightest weight packaging where such an option exists 236 . There is a tension between this policy and the waste hierarchy. For some packaging materials, which are designed for one-use only, such as tin cans, reducing its weight will reduce the quantity of materials that are recycled or disposed of. However, soft drinks, for example, used to be produced in thick glass bottles that were returned for reuse. In recent years making packaging lighter has meant bottles are now produced on a one-use basis. This means that recycling is the only option, which is lower down the waste hierarchy than reuse. The government should, therefore, make lifecycle thinking part of decision-making at the design stage to ensure full account is taken of the waste hierarchy. 5.18 Despite a focus on reducing packaging, it is possible that consumer trends (for example, that large amounts of packaging, particularly for fresh food, denotes good quality and the increase in Internet shopping, which may increase the use of cardboard to package goods) may prevent any absolute reduction in packaging waste to be achieved. However, the following case study shows that it is possible to reduce product packaging without decreasing market share. Case study 47 - No eggstra packaging is needed In 2005, Sainsbury’s supermarkets reduced its own-label Easter egg packaging by 40 per cent compared to 2004. The packaging was designed to be either easily recyclable or reusable in the form of ribbons, gift boxes or toys. Easter egg sales were the best ever, proving that larger boxes were not needed to increase sales. Source: Environment Agency
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