Draft Business Waste Strategy PDF - london.gov.uk - Greater ...

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46 Mayor of London Making waste work in London The Mayor’s Draft Business Waste Management Strategy 3.59 A coordinated, business-focused communication campaign, similar to the Mayor’s Recycle for London campaign targeted at householders, is required to demonstrate the environmental and economic case for sustainable resource management. Linking to existing messages and initiatives, the campaign could be targeted towards specific business sectors and would be sensitive to businesses’ widely varied motivation to change, be that cost savings, business and market opportunities or a responsibility for the environment. 3.60 Such a campaign would also need to attract employees; a survey of Londoners found that while 83 per cent say that that their workplace provides adequate recycling facilities, nearly half do not use those facilities 104 . 3.61 An awareness-raising campaign will not be sufficient in isolation. New methods of communicating with businesses should also be considered. Local authorities already communicate with local businesses, through the collection of business rates, for example, and this could provide an ideal conduit by which to communicate environmental information and advice. This could particularly be used to raise awareness of legal environmental responsibilities, for example, by working with the Environment Agency to promote NetRegs, a website that contains comprehensive business-focused information about environmental legislation and obligations. 3.62 Some local authorities have established their own green business programmes, for example: ■ the Clean City Awards Scheme, for businesses within the City of London’s square mile, runs business seminars at which best practice can be shared ■ Envibe, for businesses within the London Borough of Croydon, provides links to a network of specialist organisations ■ Positive Environment Kingston, a joint initiative between Kingston upon Thames Council and Kingston University, provides students as Environmental Mentors to local businesses. 3.63 Business Improvement Districts are developing environmental forums and programmes for local businesses, such as ‘Go Green’ the London Bridge Environment Forum launched in October 2007. Businesses within the London Bridge area will be able to attend networking meetings, access environmental support and receive regular emails detailing local environment issues.
Making waste work in London The Mayor’s Draft Business Waste Management Strategy Mayor of London 47 3.64 These programmes are welcome and the Mayor would like to see more local authorities and Business Improvement Districts establishing green business programmes, through which local businesses can access sustainable waste management services and support. 3.65 It is essential that organisations that provide information and advice to London’s businesses, and universities that educate London’s business managers of the future, investigate ways in which environmental issues can be integrated into their programmes. This would enable them to demonstrate the business opportunities that are possible from improved environmental management and foster a responsibility for the environment among London’s business community. This is a particular opportunity for those involved in providing information to start-up businesses to establish best practice regarding waste management right from the start. Case study 5 - Environmental seminars ensure business start ups are ahead of the game In 2003 the Prince’s Trust won European Regional Development Funding to extend its ‘Young Entrepreneurs’ business seminars to include environmental awareness. Since then, London Remade has delivered ten sessions to over 100 environmental entrepreneurs. The Prince’s Trust was driven by the need to ensure those starting out in their business are well informed about their waste management obligations and well equipped to take advantage of the opportunities that sustainable resource management brings. As a result of the training, the entrepreneurs are equipped with information they need to control their environmental impact and increase their competitiveness. Source: London Remade Proposal 3 The London Development Agency will coordinate the provision of information and advice about resource productivity and sustainable waste management to London's businesses by: ■ promoting coordinated advice on resource efficiency delivered primarily through Business Link London, and developing strong links between the relevant delivery provider and other stakeholders including London’s business support programme providers and London boroughs ■ working with the Mayor and partners to deliver a targeted communications campaign to raise and maintain awareness among London’s businesses of resource efficiency and sustainable waste management
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