Draft Business Waste Strategy PDF - london.gov.uk - Greater ...

106 Mayor of London
Making waste work in London The Mayor’s Draft Business Waste Management Strategy
■ design out packaging waste growth by 2008
■ deliver absolute reductions in packaging waste by 2010
■ identify ways to reduce food waste.
5.14 The commitment is being extended to include an increase in the use
of recycled content materials in their products and packaging.
5.15 Under the Courtauld Commitment, WRAP works in partnership with
retailers, brand owners, manufacturers and their packaging suppliers to
develop solutions across the whole supply chain. These solutions include:
using innovative packaging formats, reducing the weight of packaging,
increasing the use of refill and self-dispensing systems and collaboration
on packaging design guidance. Signatories can access support through
the government’s Innovation Fund, launched in November 2004, which
supports household waste reduction initiatives and gives producers the
opportunity to reduce their producer responsibility compliance costs.
Seventeen projects have been funded through the innovation fund, with
a combined investment of over £2 million and potential tonnage savings
of over 300,000 tonnes 235 .
Case study 45 - Slimmer packaging possible following funded trial
With £250,000 from WRAP’s Innovation Fund, Heinz, in conjunction with
Impress, has carried out successful trials of a new lightweight ‘easy open’
steel can end. The new end has a thickness of just 0.18mm – beating the
lightest food can end previously available by 0.02mm. Heinz now intends
to convert its entire range of 200g and 400g cans to use the new
lightweight can end, a move that will eliminate around 1,400 tonnes
of steel waste annually. The second part of the WRAP-funded project
will see the project partners working together to develop and trial lighter
can bodies. If this proves equally successful and the findings are taken
up across the sector, the scheme could reduce UK household waste by
as much as 28,000 tonnes per year.
Source: The Waste and Resources Action Programme
Case study 46 - Award for innovative packaging designed
to reduce waste
Marks & Spencer has received £38,400 of support from WRAP’s
Innovation Fund to develop a reduced weight ready-meal pack and to
carry out consumer and market research into its commercial and technical
feasibility. The project commenced in November 2005 and also involves
Northern Foods, who have a long-standing relationship with Marks &
Spencer to manufacture their ready meals. The new design for ready-meal