Detroit Lions vs atLanta faLcons JOHNSON'S Mega-PURSUIT 2012 ...
Detroit Lions vs atLanta faLcons JOHNSON'S Mega-PURSUIT 2012 ...
Detroit Lions vs atLanta faLcons JOHNSON'S Mega-PURSUIT 2012 ...
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in 2009, the team introduced comprehensive changes to the<br />
team’s brand that includes a new, fierce-looking logo and other unique<br />
branding elements. that same year the organization revamped the<br />
<strong>Lions</strong> merchandise operations with a strong emphasis on improving<br />
customer service.<br />
another area where Ford emphasizes progressive growth includes<br />
the digital and social media, which allows the team, through various<br />
media to connect and communicate directly with its fans and to reach<br />
them on multiple platforms. since Ford assumed his role with the club,<br />
the <strong>Lions</strong> became one of the first pro sports teams to launch its own<br />
website, detroitlions.com.<br />
the team also entered into a partnership with cBs Radio (formerly<br />
infinity Broadcasting), a relationship it extended in 2009, for the <strong>Lions</strong>’<br />
radio broadcast rights and started production on weekly radio and<br />
television shows that air throughout the season.<br />
Beyond football events that range from the nFL all the way down<br />
to youth football, Ford Field hosts some of the largest sporting and<br />
entertainment events in the nation.<br />
Ford Field has hosted two of the biggest events in the history<br />
of college athletics. in 2009, Ford Field hosted the ncaa Men’s<br />
Basketball Final Four, a first for downtown detroit, which shattered<br />
tournament attendance records, provided the Metro detroit area with<br />
a $30-50 million economic boost over the weekend and provided a<br />
number of community outreach initiatives that will have a lasting<br />
impact on the city of detroit. an example of that outreach was the<br />
newly created legacy program that established early learning and<br />
literacy centers in the detroit community. Ford Field was the host<br />
site for the Midwest Regional Finals in March 2008, and the event<br />
also broke ncaa Regional and preliminary round attendance records<br />
with over 57,000 people attending each session.<br />
in april 2010, the focus was again back on Ford Field as detroit<br />
hosted the 2010 ncaa Men’s hockey Frozen Four. in doing so, Ford<br />
Field became the first venue in ncaa history to host the Final Four<br />
and the Frozen Four in back-to-back years. the Frozen Four at Ford<br />
Field generated record crowds and established a new hockey indoor<br />
world attendance record.<br />
in past roles within the nFL structure, Ford has served on the<br />
nFL’s Finance committee and nFL Properties committee.<br />
though football remains a passion for Ford, his father and his<br />
family, his top priority remains serving as Ford Motor company’s<br />
Executive chairman. his current role is a professional and personal<br />
commitment, as he leads the company founded by his greatgrandfather,<br />
american automotive pioneer henry Ford. a member of<br />
the Board of directors since 1988, he assumed the role of chairman of<br />
the Board January 1, 1999. he also served as chief Executive officer<br />
from october 2001 through september 2006. additionally, he serves<br />
as chairman of the Board’s Finance committee and as a member of<br />
the sustainability committee.<br />
among his many outside leadership roles, he serves as a member<br />
of the Board of trustees of the henry Ford, chairman of the detroit<br />
Economic club, a Member of the Board of directors of the Business<br />
Leaders for Michigan and chairman of the new Michigan initiative<br />
committee. he is also a member of the Board of directors of eBay.<br />
Born in detroit in 1957, Ford is an avid fly fisherman and car<br />
enthusiast, enjoys playing hockey and tennis, and is a black belt in the<br />
martial art of tae Kwon do. in his spare time, Ford competes in pond<br />
hockey tournaments and his team has claimed the usa hockey Pond<br />
hockey national championship in past years. he holds a bachelor of<br />
arts degree from Princeton university and a master of science degree<br />
in management as an alfred P. sloan fellow from Massachusetts<br />
institute of technology (Mit).<br />
executives & coaching<br />
<strong>Detroit</strong>lions.com<br />
Media.<strong>Detroit</strong>lions.com