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Beyond Borders: Global biotechnology report 2010

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Selected product approvals by European companies, 2009<br />

Company Brand name Generic name Type Month Indication<br />

Ferring<br />

Pharmaceuticals<br />

Genmab/<br />

GlaxoSmithKline<br />

Ipsen (licensed to<br />

Medicis)<br />

Firmagon degarelix<br />

Arzerra ofatumumab<br />

Dysport<br />

Novo Nordisk Victoza<br />

Octapharma Wilate<br />

recombinant<br />

liraglutide<br />

vWF/Factor VIII<br />

Complex<br />

Orphan Europe Vedrop tocofersolan<br />

Pierre Fabre<br />

(licensed<br />

to Cypress<br />

Bioscience/Forest<br />

Laboratories)<br />

Recordati (licensed<br />

from Kissei<br />

Pharmaceutical)<br />

Savella milnacipran<br />

Silodyx/Urorec silodosin<br />

Source: Ernst & Young, EMA, FDA and company websites<br />

drug companies incur some portion of<br />

the cost of treating patients that do not<br />

respond to an intervention — are becoming<br />

increasingly common as payors seek to pay<br />

based on health outcomes.<br />

This approach has been most visible in<br />

the UK, where the National Institute for<br />

Health and Clinical Excellence (NICE) makes<br />

coverage decisions for the National Health<br />

System (NHS). After first appearing a<br />

couple of years ago, the number of such<br />

arrangements mushroomed in 2009 — a<br />

New chemical<br />

entity<br />

Biologic license<br />

Application<br />

Biologic license<br />

Application<br />

New chemical<br />

entity<br />

Biologic license<br />

Application<br />

New chemical<br />

entity<br />

New molecular<br />

entity<br />

New chemical<br />

entity<br />

Feb. 2009 Prostate cancer<br />

Oct. 2009 (US)<br />

Jan. <strong>2010</strong> (EU)<br />

Apr. 2009<br />

sign of the times and a potential harbinger<br />

of things to come in other global regions.<br />

As shown in the accompanying table, the<br />

lion’s share of such arrangements continues<br />

to be in the UK. Recent examples include<br />

Celgene’s arrangement for obtaining<br />

coverage for Revlimid, its multiple myeloma<br />

drug. NICE initially rejected Revlimid in<br />

2008 on the grounds that the therapy was<br />

not cost effective, but Celgene secured<br />

approval in April 2009 with an outcomesbased<br />

pricing arrangement under which<br />

Chronic<br />

lymphocytic<br />

leukemia (CLL)<br />

Cervical dystonia/<br />

frown lines<br />

June 2009 Type 2 diabetes<br />

Dec. 2009<br />

Jul. 2009<br />

von Willebrand's<br />

disease (VWD)<br />

Vitamin E<br />

deficiency<br />

Orphan<br />

designation<br />

Yes<br />

Yes US<br />

Yes US<br />

Jan. 2009 Fibromyalgia US<br />

Feb. <strong>2010</strong><br />

Benign prostatic<br />

hyperplasia (BPH)<br />

Approved/<br />

registered in<br />

EU (previously<br />

approved in the<br />

US)<br />

US (EU approved<br />

in Jan. <strong>2010</strong>)<br />

EU (US approved<br />

in Jan. <strong>2010</strong>)<br />

EU<br />

EU (previously<br />

approved in the<br />

US, Japan)<br />

NHS pays for the first two years of<br />

treatment in patients who have received<br />

at least one prior therapy. If treatment is<br />

required after two years, Celgene will cover<br />

the costs (excluding related costs such<br />

as hospitalization), thereby reducing the<br />

financial burden on the NHS.<br />

There are signs the trend is starting to<br />

spread to other markets. In the US, for<br />

instance, Merck signed an agreement with<br />

insurance giant CIGNA that provides CIGNA<br />

customers increased discounts on Merck’s<br />

91

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