The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
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Cinema admission fees<br />
Cinema admission fees are decreasing slightly every year, due to two successful<br />
promotional campaigns. One of these is a discount campaign <strong>for</strong> husbands and<br />
wives over 50 years old and the other is a discount ticket price campaign among<br />
rival multiplexes.<br />
JPYen<br />
\1,500<br />
\1,000<br />
\500<br />
\0<br />
\1,262<br />
Fig1-1-5 Cinema admission fees<br />
\ 1,226<br />
\ 1,224<br />
15<br />
\1,252<br />
\ 1,240<br />
\ 1,235<br />
2000 2001 2002 2003 2004 2005 2006<br />
JPYen \ 1,262 \ 1,226 \ 1,224 \ 1,252 \ 1,240 \ 1,235 \ 1,233<br />
US$ $11.08 $9.80 $10.12 $11.70 $11.50 $10.60 $10.60<br />
(Source: Motion Pictures Producers Associations of Japan, Inc.)<br />
JPY (billion)<br />
200<br />
150<br />
100<br />
50<br />
0<br />
148.8<br />
177.1<br />
Fig 1-1-6 Gross Box Office Revenues<br />
193.4<br />
182.8<br />
170.8<br />
200.1<br />
197.6<br />
203.2<br />
210.9<br />
198.1<br />
\1,233<br />
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006<br />
(Source: Motion Pictures Producers Associations of Japan, Inc.)<br />
203.0