01.08.2013 Views

The Japanese Market for UK Films - BFI

The Japanese Market for UK Films - BFI

The Japanese Market for UK Films - BFI

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Cinema admission fees<br />

Cinema admission fees are decreasing slightly every year, due to two successful<br />

promotional campaigns. One of these is a discount campaign <strong>for</strong> husbands and<br />

wives over 50 years old and the other is a discount ticket price campaign among<br />

rival multiplexes.<br />

JPYen<br />

\1,500<br />

\1,000<br />

\500<br />

\0<br />

\1,262<br />

Fig1-1-5 Cinema admission fees<br />

\ 1,226<br />

\ 1,224<br />

15<br />

\1,252<br />

\ 1,240<br />

\ 1,235<br />

2000 2001 2002 2003 2004 2005 2006<br />

JPYen \ 1,262 \ 1,226 \ 1,224 \ 1,252 \ 1,240 \ 1,235 \ 1,233<br />

US$ $11.08 $9.80 $10.12 $11.70 $11.50 $10.60 $10.60<br />

(Source: Motion Pictures Producers Associations of Japan, Inc.)<br />

JPY (billion)<br />

200<br />

150<br />

100<br />

50<br />

0<br />

148.8<br />

177.1<br />

Fig 1-1-6 Gross Box Office Revenues<br />

193.4<br />

182.8<br />

170.8<br />

200.1<br />

197.6<br />

203.2<br />

210.9<br />

198.1<br />

\1,233<br />

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006<br />

(Source: Motion Pictures Producers Associations of Japan, Inc.)<br />

203.0

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!