The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
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distributors of <strong>for</strong>eign films in Japan and consider reducing purchase prices in<br />
order to strengthen relationships with these distribution companies.<br />
・ We recommend the implementation of film project collaborations between the<br />
United Kingdom and Japan and the establishment of a <strong>UK</strong> / Japan film<br />
co-production treaty.<br />
・ We recommend the production of films featuring <strong>UK</strong> icons and symbols<br />
familiar to the <strong>Japanese</strong> people, with a view to promoting co-productions<br />
between the two countries.<br />
・ We recommend that British filmmakers note the success of Korean films in<br />
Japan, in particular their use of stars known to <strong>Japanese</strong> audiences (through<br />
TV drama in the case of Korea).<br />
Strategic planning <strong>for</strong> <strong>UK</strong> film in the <strong>Japanese</strong> <strong>Market</strong> (see chap.2-8)<br />
Short term<br />
planning<br />
Long term<br />
planning<br />
Encouraging distributors to<br />
favourable <strong>UK</strong> films<br />
8<br />
Appeal to audiences<br />
<strong>UK</strong> Film Festival / <strong>Market</strong> <strong>UK</strong> Film Festival / <strong>Market</strong><br />
Production/ promotion using key<br />
<strong>UK</strong> icons known to <strong>Japanese</strong><br />
Pricing strategy (setting a<br />
reasonable distribution price<br />
in line with distribution<br />
revenue).<br />
Database of archives<br />
accessible by <strong>Japanese</strong><br />
distributors.<br />
Promotion of co-production<br />
between <strong>UK</strong> and Japan<br />
Penetration through TV Drama<br />
Promotion of co-production<br />
between <strong>UK</strong> and Japan