The Japanese Market for UK Films - BFI

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2) Categories of Theatrical Film Release 1) Nationwide Release The two methods of nationwide release are block booking and chain booking. Block Booking: Japanese movie release system used by Toho and Toei Film. 300~400 prints This method is mainly used to release Japanese movies nationwide simultaneously. At present, there are two channels for block booking, operated by Toho domestic film and Toei film. Their strategy is to fix both the opening and closing date in advance, but the closing date can be adjusted if the film is an exceptional success or a drastic failure. The scale of this type of release is 300 to 400 prints. However, in consultation with the title owners, Toho and Toei determine the final print numbers according to the box office value of the film. In addition to the respective theatres under their direct management, Toho and Toei consider Toho Cinemas (a subsidiary of Toho) and T Joy (a subsidiary of Toei) as their basic screening theatres. The block booking system gives Toho and Toei the flexibility to add independent theatres and multiplexes across the country, depending on the scale of the release. Exceptions have been made in the past where the block booking system was used for foreign films such as Toho’s “Godzilla”, Toei’s “Double Agent” and “Mask 2.” Chain Booking: Nationwide release system mainly for foreign films, operated by 2 big chains Toho and Shochiku (with Toei & Tokyu). 150~800 prints This system is mainly used for big budget Hollywood movies and other foreign films and used to be called the ‘foreign system’, but recently domestic films have been released this way as well. Under this system, there is a nearly simultaneous release of the film at nationwide venues. Although the release dates of mega-hits such as "Star Wars" and the "Harry Potter" series are planned from between six months to a year ahead, the release dates for most chain booked films are usually determined just prior to their release. Although the contract between the theatre and distributor includes a closing date, 18
this date is usually agreed through discussion between both parties based on box office figures following the release. The scale of the release can vary between 150 and 800 prints depending on the box office value of the film. 2) Expanded Release: Art House and Multiplex 50-200 prints This release method begins with mini-theatres in the Tokyo metropolitan area and additional releases in regional mini-theatres and Multiplexes, in order to obtain a nationwide scale. 3) Limited Release: Art House Used mostly for foreign cinema releases. 5~20 prints Limited release is principally used to show art films at mini theatres in cities such as Tokyo and Osaka. (3) Scope of Nationwide Release When a movie is released nationwide, it is preferable that there is at least one theatre in each prefecture. In Tokyo, it is desirable that it is shown in the Ginza, Shibuya, Shinjuku and Ikebukuro districts. Outside Tokyo, desirable areas are Yokohama and Kawasaki cities in Kanagawa Prefecture, and the northern and southern areas of Osaka City. The total number of theatres which cover the areas stated above is 52 theatres. In other words, when a movie is released throughout Japan, at least 50 prints are necessary. 19
Page 1 and 2: The Japanese Market for UK Films No
Page 3 and 4: CONTENTS Executive Summary Part One
Page 5 and 6: of Japanese earnings.) The Japanese
Page 7 and 8: 2. UK FILM MARKETPLACE Records show
Page 9 and 10: Part One The Japanese Market 9
Page 11 and 12: Fig 1-1-2 Film releases - Japanese
Page 13 and 14: illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17: more multiplexes have opened but to
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35 and 36: ecause they were too busy taking ca
Page 37 and 38: 1-6 The Current Print and Advertisi
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47 and 48: U.S $(million) 1200 1000 800 600 40
Page 49 and 50: most popular stars including Bae Yo
Page 51 and 52: Both films became record-breaking h
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
Page 55 and 56: 1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58: NHK is the public broadcaster in Ja
Page 59 and 60: 17 26,1% Spirited Away 2004・12・
Page 61 and 62: Other BS Channels (Sister Channels
Page 63 and 64: Network Japanese imported Sum. Tabl
Page 65 and 66: Table1-9-5 List of major cinema cha
Page 67 and 68: (5) Cable Television Japanese cable
Page 69 and 70:
Discovery Channel & Discovery Chann
Page 71 and 72:
NTT GROUP NTT group has 3 IP multic
Page 73 and 74:
Fig 1-9-3 Broadband Content (Genre
Page 75 and 76:
Broadband Market Size From the char
Page 77 and 78:
65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
Page 79 and 80:
Genre Lifestyle, Travel Play, Comed
Page 81 and 82:
Source: Japan Video Software Associ
Page 83 and 84:
43% Fig 1-9-9 DVD RENTAL Expenditur
Page 85 and 86:
In 2006 a number portability system
Page 87 and 88:
Part Two The UK Film Marketplace in
Page 89 and 90:
Table 2-1- 2 UK films released in J
Page 91 and 92:
Table 2-1- 4 UK films released in J
Page 93 and 94:
Fig.2-2-1 The Number of films distr
Page 95 and 96:
In term of efficiency (average BOR
Page 97 and 98:
(Company) Fig.2-2-4 The Number of U
Page 99 and 100:
Fig.2-2-6 Number of DVD titles by d
Page 101 and 102:
2-3 Institutional regulation and An
Page 103 and 104:
The rating of films is conducted by
Page 105 and 106:
Table 2-3-1 Revised offer by the Ja
Page 107 and 108:
culture of co-production with forei
Page 109 and 110:
2-4 The Market for UK Independents
Page 111 and 112:
Fig 2-4-2 UK film market share in B
Page 113 and 114:
Fig 2-4-5 UK film market share in D
Page 115 and 116:
*Drama(1) 24 HEURES DE LA VIE D'UNE
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*Adventure *SF ALEXANDER AROUND THE
Page 119 and 120:
(6) Titles based on well known orig
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(3) Details of proposals a) UK Film
Page 123 and 124:
market was expanding more rapidly,
Page 125 and 126:
Table 2-9-1 The perception of the U
Page 127 and 128:
Table 2-9-2 TV Programme Imports in
Page 129 and 130:
Appendix 129
Page 131 and 132:
Association List 2-5 Japan Film Mak
Page 133 and 134:
Association List 4-5 Japan Audio-Vi
Page 135 and 136:
A-2 Distributors List Distributor L
Page 137 and 138:
Distributor List 3-8 Desperado Inc.
Page 139 and 140:
Distributor List 5-8 Nikkatsu Corpo
Page 141 and 142:
Distributor List 7-8 SYNERGY 3rd Fl
Page 143:
A-3 Exhibitors List TOHO cinemas Wa
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The Japanese Market for UK Films - BFI

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