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The Japanese Market for UK Films - BFI

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- Management of Digital Cinema screening system operations<br />

SPE and SPEJ<br />

- Supplying DCI Standard complying with high quality Digital Content such as<br />

“Da Vinci Code”.<br />

Warner Mycal<br />

- Supply of theatres<br />

- Operation of theatres<br />

- Management of Digital Cinema screening system operations<br />

NTT East<br />

- Supplying high speed fibre optic network in eastern Japan<br />

- Establishment and management of distribution centre (Tokyo Data Centre)<br />

- Supplying and development of Digital Cinema Equipment control console<br />

jointly with NTT West<br />

As mentioned in the Executive Summary, there have been no official<br />

announcements or reports. Industry insiders in Japan appear to be watching<br />

what the Hollywood Studios decide. Moreover, from the digital cinema panel<br />

discussion at Showest in 2007, it emerged that Hollywood studios, exhibitors<br />

and manufactures/ systems companies have different opinions about the<br />

structure and system of virtual print fees. <strong>Japanese</strong> exhibitors and distributors<br />

think that it will take some time. However, NTT and other big companies involved<br />

in infrastructure are developing high speed fibre optic network systems not only<br />

<strong>for</strong> digital cinema but also <strong>for</strong> direct to consumer plat<strong>for</strong>ms such as IPTV. If Toho,<br />

one of the biggest exhibitors, starts the move into digital cinema, everything will<br />

change quickly, with other exhibitors following their lead. Besides feature films,<br />

Toho has shown an original programme of Toho Takarazuka musical on their<br />

sites which was very successful.<br />

(4) Digital Cinema in S.Korea and China<br />

1) Korean Government and related organizations<br />

Korea founded the Digital Cinema Forum in August 2004 with the intention of<br />

31

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