The Japanese Market for UK Films - BFI

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The channels in bold type offer the best opportunities for British movies. They currently have some British movies or the channel concept would match British movies. However, some of the stakeholders of the operating companies have been changed in recent years. Also, the programming concept and the target could be changed and/or influenced by market competition and by other medium. It is essential to watch these aspects beforehand. 3) CS channels’ collaboration with theatrical releases for moving marketing One of the marketing strategies the movie channels often take is to promote their movies in collaboration with theatrical releases. To appeal to viewers, they select the movies with the same cast or theme or related subjects as theatrical releases but they struggle because Hollywood movies usually have strict conditions about marketing. If the rights holders of British movies can communicate and co-operate with movie channels in Japan, the opportunity for exposure and promotion of British movies might be increased. 66
(5) Cable Television Japanese cable television was started in 1955 in mountain villages where regular terrestrial broadcast suffered from poor reception. Now cable television has multiple channels that are retransmissions of terrestrial, BS and for cable and satellite networks. Their strength is that they are well connected to local areas and provide local information using their community channels. 1) Overview of the operators and markets The penetration of cable television is now over 40% of all households as of December 2006, a total of over 20.61 million-households 2 . There is one major Multiple System Operator (MSO) and minor local cable system operators. The largest cable television MSO is JCOM (Jupiter Telecom) with 2.67 million households as of April 2007. Jupiter Telecom is a group company of the Jupiter Group. Following is a brief description of the group. Table 1-9-6 JCOM group Company JCOM Jupiter TV Jupiter VOD Shareholders LGI/Sumisho Super Sumitomo Jupiter TV ( 50% ) Media, LLC. 62.47% Corporation (50%) JCOM (50%) Others are Banks, Liberty Programming Investment Companies, Mitsui & Co., Ltd. Japan (50%) Matsushita Electric Industrial CO., Ltd. Business Multiple System Multiple Channel VOD services Operator Operator (Cable TV) (TV Channels ) Distribution Cable TV Satellite TV Video on Demand on Method Cable TV IP Broadcast CATV 2 Source: Ministry of Internal Affairs and Communications 67
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The Japanese Market for UK Films No
Page 3 and 4:
CONTENTS Executive Summary Part One
Page 5 and 6:
of Japanese earnings.) The Japanese
Page 7 and 8:
2. UK FILM MARKETPLACE Records show
Page 9 and 10:
Part One The Japanese Market 9
Page 11 and 12:
Fig 1-1-2 Film releases - Japanese
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illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17 and 18: more multiplexes have opened but to
Page 19 and 20: this date is usually agreed through
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35 and 36: ecause they were too busy taking ca
Page 37 and 38: 1-6 The Current Print and Advertisi
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47 and 48: U.S $(million) 1200 1000 800 600 40
Page 49 and 50: most popular stars including Bae Yo
Page 51 and 52: Both films became record-breaking h
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
Page 55 and 56: 1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58: NHK is the public broadcaster in Ja
Page 59 and 60: 17 26,1% Spirited Away 2004・12・
Page 61 and 62: Other BS Channels (Sister Channels
Page 63 and 64: Network Japanese imported Sum. Tabl
Page 65: Table1-9-5 List of major cinema cha
Page 69 and 70: Discovery Channel & Discovery Chann
Page 71 and 72: NTT GROUP NTT group has 3 IP multic
Page 73 and 74: Fig 1-9-3 Broadband Content (Genre
Page 75 and 76: Broadband Market Size From the char
Page 77 and 78: 65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
Page 79 and 80: Genre Lifestyle, Travel Play, Comed
Page 81 and 82: Source: Japan Video Software Associ
Page 83 and 84: 43% Fig 1-9-9 DVD RENTAL Expenditur
Page 85 and 86: In 2006 a number portability system
Page 87 and 88: Part Two The UK Film Marketplace in
Page 89 and 90: Table 2-1- 2 UK films released in J
Page 91 and 92: Table 2-1- 4 UK films released in J
Page 93 and 94: Fig.2-2-1 The Number of films distr
Page 95 and 96: In term of efficiency (average BOR
Page 97 and 98: (Company) Fig.2-2-4 The Number of U
Page 99 and 100: Fig.2-2-6 Number of DVD titles by d
Page 101 and 102: 2-3 Institutional regulation and An
Page 103 and 104: The rating of films is conducted by
Page 105 and 106: Table 2-3-1 Revised offer by the Ja
Page 107 and 108: culture of co-production with forei
Page 109 and 110: 2-4 The Market for UK Independents
Page 111 and 112: Fig 2-4-2 UK film market share in B
Page 113 and 114: Fig 2-4-5 UK film market share in D
Page 115 and 116: *Drama(1) 24 HEURES DE LA VIE D'UNE
Page 117 and 118:
*Adventure *SF ALEXANDER AROUND THE
Page 119 and 120:
(6) Titles based on well known orig
Page 121 and 122:
(3) Details of proposals a) UK Film
Page 123 and 124:
market was expanding more rapidly,
Page 125 and 126:
Table 2-9-1 The perception of the U
Page 127 and 128:
Table 2-9-2 TV Programme Imports in
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Appendix 129
Page 131 and 132:
Association List 2-5 Japan Film Mak
Page 133 and 134:
Association List 4-5 Japan Audio-Vi
Page 135 and 136:
A-2 Distributors List Distributor L
Page 137 and 138:
Distributor List 3-8 Desperado Inc.
Page 139 and 140:
Distributor List 5-8 Nikkatsu Corpo
Page 141 and 142:
Distributor List 7-8 SYNERGY 3rd Fl
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A-3 Exhibitors List TOHO cinemas Wa
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