The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
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(6) Multiplex booking pattern<br />
1) Ordinary Months<br />
Two <strong>Japanese</strong> films (by Toho and Toei), five <strong>for</strong>eign movies from A road, and 10<br />
to 12 movies that are cherry-picked from B road and Art house genres are<br />
released.<br />
2) Holiday Seasons<br />
<strong>The</strong> so-called blockbusters are released during New Year holidays, spring<br />
holidays, Golden Week holidays (end April to early May), and summer vacations<br />
during which schools are closed. <strong>The</strong>re are standard animation film series that<br />
are released at the same holiday periods every year and major Hollywood<br />
movies are also introduced during these periods. <strong>The</strong> theatres hold a large<br />
number of Hollywood movie prints during these periods, as Hollywood majors<br />
spend a lot on printing costs in order to rent 2 to 3 prints of each movie including<br />
both subtitled and dubbed versions.<br />
In addition, multiplexes sometimes book art house movies in order to<br />
differentiate themselves from each other. Such mini theatres sometimes turn out<br />
hit movies and there<strong>for</strong>e art house movies are increasingly attractive to<br />
programme directors.<br />
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