The Japanese Market for UK Films - BFI

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3) Korean TV Drama Successful Korean TV dramas are all love stories. (Koreans call them “melo” as in melodrama, or soap opera). The storylines contain unsophisticated plots, reminiscent of TV drama in Japan twenty years ago, which appeal to Japanese women in their 40’s and 50’s. The story is always about couple overcoming difficulties to be together and about the situations and characters revolving around them. Indispensable prerequisites for highly popular Korean dramas are a strong heroine surrounded by intimidating women, struck by disease at a young age or suffering a loss of memory caused by traffic accidents, etc. Viewers enjoy these inevitable plots. The NHK network broadcast fuelled the craze for Korean TV drama in Japan with an 11 o’clock slot on Saturday nights, an easily viewable hour for a Japanese audience. Another Korean TV drama called “Stairway to Heaven” had extremely high audience ratings in spite of being shown at 3 o’clock on Saturday afternoons. Other business successes followed. Expensive DVD sets (approximately 60, 000 yen (US$500) for a two-box set) were marketed through newspaper mail-order and video stores; “Winter Sonata” earned DVD sales of 10 billion yen (US$85 million). DVD sets of popular Korean Actors including “Stairway to Heaven” earned an average of 2 to 2.5 billion yen (US$17 to $21 million) in sales. 4) The popularity of Korean movies The 1999 Korean Box Office Success; “Shiri,” was released in Japan in January 2000. The table, “Korean Films Released in Japan,” shows that Korea exported 29 films to Japan in 2004 and 61 films in the year 2005. As a result of the Korean Wave, Korean films released in Japan reached the same total number as Hollywood films shown in Japan. Many films were made that earned sales of more than 1 billion yen (US$8.5 million). These included: 2003: “My Sassy Girl,” “Windstruck.” Both films are romantic comedies starring the famous actress, Jun Ji-hyun. 2004: “Silmido,” “My Brother Hood (a.k.a., The Brotherhood of War).” 50
Both films became record-breaking hits that attracted an audience of 10 million viewers. In Korea, “Silmido” was based on historical facts and is an action drama film that portrays the tragedy of a secret commando whose mission was to assassinate North Korean leader, Kim Il-sung. “The Brotherhood of War” was a patriotic action drama with two stars from Four Heavenly Kings of actors playing opposite roles. 2005: “A Moment to Remember,” ”April Snow.” Both films achieved high box office figures. “A Moment to Remember” earned 3 billion yen (US$27 million) at the box office and “April Snow” earned 2.9 billion yen (US$26 million). “A Moment to Remember” was a romantic movie written for Yomiuri Television of Japan. “April Snow” was also a romantic movie with long-awaited “Yon-sama” in the starring role. Both films became big hits. Due to the success of Korean TV drama, actors gained popularity and films in which they starred were produced in succession, becoming hits in Japan as well as Korea due to female fans. Year 2001 2002 2003 2004 2005 2006 Table 1-8-4 Korean Films Released in Japan Foreign Films Korean Films 51 Main Titles 349 11 Fall King、Lies 347 10 My Sassy Girl, Friends, 335 14 Double Agent, Musa 339 29 Silmido, Brother Hood, 375 61 Moment to Remember, April Snow 404 54 King and the Clown、The Host (Data Source; Foreign Film Importer-Distributors Association of Japan)
Page 1 and 2: The Japanese Market for UK Films No
Page 3 and 4: CONTENTS Executive Summary Part One
Page 5 and 6: of Japanese earnings.) The Japanese
Page 7 and 8: 2. UK FILM MARKETPLACE Records show
Page 9 and 10: Part One The Japanese Market 9
Page 11 and 12: Fig 1-1-2 Film releases - Japanese
Page 13 and 14: illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17 and 18: more multiplexes have opened but to
Page 19 and 20: this date is usually agreed through
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35 and 36: ecause they were too busy taking ca
Page 37 and 38: 1-6 The Current Print and Advertisi
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47 and 48: U.S $(million) 1200 1000 800 600 40
Page 49: most popular stars including Bae Yo
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
Page 55 and 56: 1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58: NHK is the public broadcaster in Ja
Page 59 and 60: 17 26,1% Spirited Away 2004・12・
Page 61 and 62: Other BS Channels (Sister Channels
Page 63 and 64: Network Japanese imported Sum. Tabl
Page 65 and 66: Table1-9-5 List of major cinema cha
Page 67 and 68: (5) Cable Television Japanese cable
Page 69 and 70: Discovery Channel & Discovery Chann
Page 71 and 72: NTT GROUP NTT group has 3 IP multic
Page 73 and 74: Fig 1-9-3 Broadband Content (Genre
Page 75 and 76: Broadband Market Size From the char
Page 77 and 78: 65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
Page 79 and 80: Genre Lifestyle, Travel Play, Comed
Page 81 and 82: Source: Japan Video Software Associ
Page 83 and 84: 43% Fig 1-9-9 DVD RENTAL Expenditur
Page 85 and 86: In 2006 a number portability system
Page 87 and 88: Part Two The UK Film Marketplace in
Page 89 and 90: Table 2-1- 2 UK films released in J
Page 91 and 92: Table 2-1- 4 UK films released in J
Page 93 and 94: Fig.2-2-1 The Number of films distr
Page 95 and 96: In term of efficiency (average BOR
Page 97 and 98: (Company) Fig.2-2-4 The Number of U
Page 99 and 100: Fig.2-2-6 Number of DVD titles by d
Page 101 and 102:
2-3 Institutional regulation and An
Page 103 and 104:
The rating of films is conducted by
Page 105 and 106:
Table 2-3-1 Revised offer by the Ja
Page 107 and 108:
culture of co-production with forei
Page 109 and 110:
2-4 The Market for UK Independents
Page 111 and 112:
Fig 2-4-2 UK film market share in B
Page 113 and 114:
Fig 2-4-5 UK film market share in D
Page 115 and 116:
*Drama(1) 24 HEURES DE LA VIE D'UNE
Page 117 and 118:
*Adventure *SF ALEXANDER AROUND THE
Page 119 and 120:
(6) Titles based on well known orig
Page 121 and 122:
(3) Details of proposals a) UK Film
Page 123 and 124:
market was expanding more rapidly,
Page 125 and 126:
Table 2-9-1 The perception of the U
Page 127 and 128:
Table 2-9-2 TV Programme Imports in
Page 129 and 130:
Appendix 129
Page 131 and 132:
Association List 2-5 Japan Film Mak
Page 133 and 134:
Association List 4-5 Japan Audio-Vi
Page 135 and 136:
A-2 Distributors List Distributor L
Page 137 and 138:
Distributor List 3-8 Desperado Inc.
Page 139 and 140:
Distributor List 5-8 Nikkatsu Corpo
Page 141 and 142:
Distributor List 7-8 SYNERGY 3rd Fl
Page 143:
A-3 Exhibitors List TOHO cinemas Wa
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