The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
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comprehensive evaluation of the process of DCI standard digital cinema from<br />
distribution through to theatrical release. For this reason, the trial involved<br />
screenings of both the 4K standard (4,096 x 2,160 pixel, 8 million pixel<br />
classification) which is the highest level in DCI specifications; and also the 2K<br />
standard which has 1/4 the number of pixels (2,048 x 1,080 pixel, 2 million pixel<br />
classification). <strong>The</strong> evaluation included the quality of the picture, management<br />
structure, security and the cost of network online distribution and theatrical<br />
management. It also included surveys from public viewings and examined the<br />
system’s practicality from the viewpoint of technology and management.<br />
During the initial phases of the experiment, Warner Bros. Entertainment Inc.,<br />
Warner Entertainment Japan, NTT (Nippon Telegraph and Telephone<br />
Corporation), NTT West and TOHO were the only five companies participating in<br />
the trial, but Sony Pictures Entertainment (SPE), Warner Mycal, NTT East joined<br />
in May 2006. <strong>The</strong> trial was due to complete in September 2007.<br />
<strong>The</strong> roles of the trial participants are as follows:<br />
Warner Brothers and Warner Brothers Japan<br />
- Establishment of Control Centre and Operation Management<br />
- Supply of DCI Standard complying with high quality Digital Content<br />
NTT<br />
- Supplying high-speed fibre optic network between U.S. and Japan and from<br />
distribution centres in Japan to theatres in Tokyo.<br />
- Supplying distribution centre (Yokosuka Research and Development Centre)<br />
- Supplying Digital Cinema distribution system complying with DCI Standards<br />
NTT West<br />
- Supplying high speed fibre optic network in western Japan<br />
- Supplying distribution centre (Osaka Data Centre)<br />
- Supplying and development of Digital Cinema Equipment control console<br />
TOHO<br />
- Supply of theatres<br />
- Operation of theatres<br />
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