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The Japanese Market for UK Films - BFI

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comprehensive evaluation of the process of DCI standard digital cinema from<br />

distribution through to theatrical release. For this reason, the trial involved<br />

screenings of both the 4K standard (4,096 x 2,160 pixel, 8 million pixel<br />

classification) which is the highest level in DCI specifications; and also the 2K<br />

standard which has 1/4 the number of pixels (2,048 x 1,080 pixel, 2 million pixel<br />

classification). <strong>The</strong> evaluation included the quality of the picture, management<br />

structure, security and the cost of network online distribution and theatrical<br />

management. It also included surveys from public viewings and examined the<br />

system’s practicality from the viewpoint of technology and management.<br />

During the initial phases of the experiment, Warner Bros. Entertainment Inc.,<br />

Warner Entertainment Japan, NTT (Nippon Telegraph and Telephone<br />

Corporation), NTT West and TOHO were the only five companies participating in<br />

the trial, but Sony Pictures Entertainment (SPE), Warner Mycal, NTT East joined<br />

in May 2006. <strong>The</strong> trial was due to complete in September 2007.<br />

<strong>The</strong> roles of the trial participants are as follows:<br />

Warner Brothers and Warner Brothers Japan<br />

- Establishment of Control Centre and Operation Management<br />

- Supply of DCI Standard complying with high quality Digital Content<br />

NTT<br />

- Supplying high-speed fibre optic network between U.S. and Japan and from<br />

distribution centres in Japan to theatres in Tokyo.<br />

- Supplying distribution centre (Yokosuka Research and Development Centre)<br />

- Supplying Digital Cinema distribution system complying with DCI Standards<br />

NTT West<br />

- Supplying high speed fibre optic network in western Japan<br />

- Supplying distribution centre (Osaka Data Centre)<br />

- Supplying and development of Digital Cinema Equipment control console<br />

TOHO<br />

- Supply of theatres<br />

- Operation of theatres<br />

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