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The Japanese Market for UK Films - BFI

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Broadband <strong>Market</strong> Size<br />

From the charts it can be seen that movies are highly ranked by female viewers,<br />

by not by male viewers.<br />

Table 1-9-8 Male Viewers’ Wish List and Ranking of Broadband Content<br />

10-19 years old % 20-29 years old % 30-39 years old % 40-49 years old % 50-59 years old %<br />

Game In<strong>for</strong>mation 33.5 TV Program ( Terrestrial ) 33.8 TV Program ( Terrestrial ) 33.2 News ( Current Topics ) 31.0 News ( Current Topics ) 29.3<br />

Music 28.5 Music 32.2 News ( Current Topics ) 28.2 TV Program ( Terrestrial ) 28.5 Travel In<strong>for</strong>mation 26.6<br />

Animation 24.1 TV Program ( CS/BS) 26.1 TV Program ( CS/BS) 26.2 News ( Sports ) 27.2 News ( Weather Forecast) 24.2<br />

TV Program ( Terrestrial ) 21.5 News ( Sports ) 24.8 News ( Sports ) 25.4 Sports ( Live Game ) 24.2 News Analysis 21.6<br />

Music ( Artist In<strong>for</strong>mation ) 19.7 Game In<strong>for</strong>mation 24.6 Sports ( Live Game ) 25.1 News ( Weather Forecast) 23.9 News ( Sports ) 19.6<br />

News ( Sports ) 16.1 Sports ( Live Game ) 23.7 Bycicle, Car In<strong>for</strong>mation 24.4 TV Program ( CS/BS) 21.8 TV Program ( Terrestrial ) 18.1<br />

Sports ( Live Game ) 15.5 Music ( Live Concert ) 22.4 Music 23.7 Sports In<strong>for</strong>mation 19.6 Sports ( Live Game ) 17.6<br />

Animation In<strong>for</strong>mation 15.5 News ( Current Topics ) 21.6 Movie ( <strong>The</strong>atrical ) 23.0 Movie ( <strong>The</strong>atrical ) 19.5 Finance & Investment Info. 16.5<br />

Sports In<strong>for</strong>mation 14.3 Animation 21.4 News ( Weather Forecast) 22.5 News Analysis 19.4 Sports In<strong>for</strong>mation 15.6<br />

Movie ( <strong>The</strong>atrical ) 14.1 Sports In<strong>for</strong>mation 19.2 Music ( Live Concert ) 20.0 Bycicle, Car In<strong>for</strong>mation 18.4 TV Program ( CS/BS) 14.5<br />

Table 1-9-9 Female Viewers’ Wish List and Ranking of Broadband Content<br />

10-19 years old % 20-29 years old % 30-39 years old % 40-49 years old % 50-59 years old %<br />

Music 41.5 Music 37.3 Movie ( <strong>The</strong>atrical ) 24.0 TV Program ( Terrestrial ) 19.6 Travel In<strong>for</strong>mation 25.0<br />

Music ( Artist In<strong>for</strong>mation ) 36.6 Music ( Live Concert ) 33.2 TV Program ( Terrestrial ) 23.8 Movie ( <strong>The</strong>atrical ) 19.4 News ( Current Topics ) 15.5<br />

Music ( Live Concert ) 27.6 Music ( Artist In<strong>for</strong>mation ) 29.3 Music 22.8 Music 19.1 News ( Weather Forecast) 15.0<br />

Drama 26.3 Movie ( <strong>The</strong>atrical ) 29.1 Music ( Live Concert ) 22.3 Travel In<strong>for</strong>mation 17.6 Movie ( <strong>The</strong>atrical ) 14.5<br />

Celebrity In<strong>for</strong>mation 25.6 TV Program ( Terrestrial ) 27.1 News ( Weather Forecast) 19.7 Movie In<strong>for</strong>mation 17.4 TV Program ( Terrestrial ) 13.6<br />

Movie ( <strong>The</strong>atrical ) 23.0 Movie In<strong>for</strong>mation 23.8 Drama 18.8 Music ( Live Concert ) 17.2 Movie In<strong>for</strong>mation 12.6<br />

TV Program ( Terrestrial ) 23.4 Travel In<strong>for</strong>mation 19.6 TV Program ( CS/BS) 18.4 News ( Current Topics ) 17.2 News Analysis 11.1<br />

Animation 23.2 News ( Entertainment ) 19.3 Travel In<strong>for</strong>mation 18.1 News ( Weather Forecast) 16.8 Music ( Live Concert ) 10.5<br />

Movie In<strong>for</strong>mation 22.9 Video / DVD content 19.1 News ( Current Topics ) 17.9 TV Program ( CS/BS) 15.7 Movie Trailer 10.4<br />

Movie Trailer 19.7 News ( Weather Forecast) 18.9 Movie In<strong>for</strong>mation 17.7 Movie Trailer 14.7 Book In<strong>for</strong>mation 10.4<br />

Source: Digital Content White Paper 2006 (DCAJ)<br />

(Original survey was conducted by Japan Keirin Association/ White Paper of 2005. Number<br />

of respondents: 7,640 total M: 4,184/F: 3,456)<br />

In this chart, women have more potential and expectations of movies on broadband.<br />

75

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