The Japanese Market for UK Films - BFI

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EXECUTIVE SUMMARY 1. Japanese Market Market size The Japanese film market, with the inclusion of theatrical, DVD, VOD and television, accounts for approximately 10% of the world market and is the second largest market after the United States. It is by far the largest film market in Asia. In 2006, the theatrical market in Japan earned 203 billion yen, (US$1.75 billion), while the total earnings of DVD rental and sales were 669.5 billion yen, (US$5.77 billion). The total value of the market including television sales and VOD business income in Japan is in the region of one trillion yen (US$8.63 billion.) Because of the very large number of distribution companies and art house theatres (there are 22 art house theatres in Tokyo alone), Japan remains the number one country for showcasing films from around the world. There are no Japanese government restrictions on the nationality of imported films. According to IFTA data, Japan is the second largest market after Germany for independent films. In total Japan imported 404 foreign films in 2006, a 7% increase on 20005. The maximum scale of foreign film release in Japan has been known to reach 900 screens per picture. In recent years, new cinemas have been built in Japan to expand the theatrical market, taking the total to over 3,000 screens, but admissions and box office receipts remain static. Although Japan is a mature market, smaller distributors struggle to get their chosen release circuits and dates at multiplex cinemas, which tend to be dominated by the majors. This situation may lead to a survival battle between the multiplexes in future. In contrast, neighbouring countries Korea and China have also increased their number of screens and succeeded in raising both admissions and box office receipts. Korea’s theatrical market earns 100 billion yen, (US$863 million / approximately half of Japanese earnings of US$1.75 billion), while the Chinese theatrical market earns 40 billion yen, (US$345 million / approximately one fifth 4
of Japanese earnings.) The Japanese cinema audience The total number of cinema admissions in 2006 was 164.5 million, an increase of 2.6% on 2005. Japan’s total population stands at 127.7 million but is set to decline. Cinema audiences are predominantly in their teens and 20’s, but exhibitors have in recent years been running campaigns to encourage couples in their 50’s and upwards to return to the cinemas. A general characteristic of the Japanese is to be easily attracted by something new. Marketing campaigns and word of mouth publicity can spark sudden fads but audiences tend to lose interest easily as well. Digital Cinema Japan has only 78 digital cinema screens throughout the country. Although Japanese manufacturers produce a high proportion of projectors, the momentum of digital cinema growth is slow compared to neighbouring countries. The governments of both Korea and China are promoting the digitalization of their theatres and reports say that the number of digitalized screens in China rose to over 500 screens this year. A digital cinema 4K trial was completed in September 2007 but no official report has yet been made public. Few comments have been made available but the trial was very successful. High speed optical fibre distribution is currently thought to be the best system and no other system seems preferable. However, it is still too early for a decision to be made on whether or not to install 4K projectors and systems into all Toho sites. Cinema release patterns A block booking method exists (nationwide release for Japanese films) based around Japan’s 9 key cities. For the release of blocked booked films, agreement is necessary between Toho, Shochiku or the Tokyu Chain, the Japanese distributors who organize this booking method. Films are also released through chain booking (nationwide release for Hollywood big budget films) or through limited-release art house booking with the use of 5 to 20 screens per picture. Recently, expanded release (art house and multiplex booking) has been introduced, allowing for non big-budget films to be shown at a 5
Page 1 and 2: The Japanese Market for UK Films No
Page 3: CONTENTS Executive Summary Part One
Page 7 and 8: 2. UK FILM MARKETPLACE Records show
Page 9 and 10: Part One The Japanese Market 9
Page 11 and 12: Fig 1-1-2 Film releases - Japanese
Page 13 and 14: illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17 and 18: more multiplexes have opened but to
Page 19 and 20: this date is usually agreed through
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35 and 36: ecause they were too busy taking ca
Page 37 and 38: 1-6 The Current Print and Advertisi
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47 and 48: U.S $(million) 1200 1000 800 600 40
Page 49 and 50: most popular stars including Bae Yo
Page 51 and 52: Both films became record-breaking h
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
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1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58:
NHK is the public broadcaster in Ja
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17 26,1% Spirited Away 2004・12・
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Other BS Channels (Sister Channels
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Network Japanese imported Sum. Tabl
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Table1-9-5 List of major cinema cha
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(5) Cable Television Japanese cable
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Discovery Channel & Discovery Chann
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NTT GROUP NTT group has 3 IP multic
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Fig 1-9-3 Broadband Content (Genre
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Broadband Market Size From the char
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65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
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Genre Lifestyle, Travel Play, Comed
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Source: Japan Video Software Associ
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43% Fig 1-9-9 DVD RENTAL Expenditur
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In 2006 a number portability system
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Part Two The UK Film Marketplace in
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Table 2-1- 2 UK films released in J
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Table 2-1- 4 UK films released in J
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Fig.2-2-1 The Number of films distr
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In term of efficiency (average BOR
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(Company) Fig.2-2-4 The Number of U
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Fig.2-2-6 Number of DVD titles by d
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2-3 Institutional regulation and An
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The rating of films is conducted by
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Table 2-3-1 Revised offer by the Ja
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culture of co-production with forei
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2-4 The Market for UK Independents
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Fig 2-4-2 UK film market share in B
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Fig 2-4-5 UK film market share in D
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*Drama(1) 24 HEURES DE LA VIE D'UNE
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*Adventure *SF ALEXANDER AROUND THE
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(6) Titles based on well known orig
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(3) Details of proposals a) UK Film
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market was expanding more rapidly,
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Table 2-9-1 The perception of the U
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Table 2-9-2 TV Programme Imports in
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Appendix 129
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Association List 2-5 Japan Film Mak
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Association List 4-5 Japan Audio-Vi
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A-2 Distributors List Distributor L
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Distributor List 3-8 Desperado Inc.
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Distributor List 5-8 Nikkatsu Corpo
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Distributor List 7-8 SYNERGY 3rd Fl
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A-3 Exhibitors List TOHO cinemas Wa
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