The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
The Japanese Market for UK Films - BFI
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(7) DVD<br />
1) DVD <strong>Market</strong> Size<br />
<strong>The</strong> estimated market size of DVD sales and rental in Japan is 6.695 billion yen<br />
(equivalent to US $ 5.5 billion / rate: US$1=115 JPN YEN) as of 2006.<br />
Fig 1-9-5 Estimated DVD <strong>Market</strong> Size <strong>for</strong> 2006 (Unit: 100 million yen)<br />
Estimated <strong>Market</strong> Size <strong>for</strong> DVD 2006<br />
( 100 million yen / unit )<br />
478/ 7%<br />
3,264/<br />
49% 2,953/<br />
44%<br />
Total: 669,500 million yen<br />
Source: Japan Video Software Association’s Data (March, 2007)<br />
76<br />
VHS( <strong>for</strong> Rental )<br />
DVD ( <strong>for</strong> Rental)<br />
DVD ( <strong>for</strong> Sales )<br />
<strong>The</strong> survey was conducted in September 2006. <strong>The</strong> number of respondents: 1,361 Age: 16 - 69 years<br />
In 2006, the rental VHS market decreased to less than 50% of its size in 2005.<br />
2) Average selling price of DVDs:<br />
<strong>The</strong> price range is generally from about 500 yen to 3,500 yen. At bookstores,<br />
there are classic movie DVDs sold at 500 yen. Hollywood movies vary from<br />
999 yen to 3,000 yen and over. Often the first episode of a TV series is sold at<br />
999 yen.
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