The Japanese Market for UK Films - BFI

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U.S$ (million) 2500 2000 1500 1000 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% 500 0 Fig 1-8-3 Box office revenue in Japan Box Office (Japan) 1080.4 503.7 1003.8 642.9 1145.9 425.6 48 1174.2 579 Japanese films foreign films 1219.4 1056.9 815.1 731 742.7 926.4 2000 2001 2002 2003 2004 2005 2006 31.8% Table 1-8-3 Foreign v Domestic market share in Japan Share (Japan) 39.0% 27.1% 33.0% 37.5% % local market share %foreign market share 41.3% 53.2% 2000 2001 2002 2003 2004 2005 2006 (2) Analysis of the surge in popularity of Korean TV drama and Korean film 1) The Korean Wave The public interest in Korean TV drama and film saw a sudden explosion with the huge hit of the TV drama, “Winter Sonata “, broadcast initially by NHK in April 2003 in Japan. The reason for its popularity with women between the ages of 40 to 50 was the male lead of this drama, Bae Yong Joon. Thereafter, the Four Heavenly Kings of actors, Lee Byung-Hun, Won Bin, Jang Dong-gun, (the four
most popular stars including Bae Yong Joon), also gained popularity amongst young female audiences. The explosion of this popularity in Korean TV drama was literally a social phenomenon. Ladies call Bae Yong Joon, Yon-sama, with “sama” being an honorific suffix. When he visited Japan, 5,000 female fans between the ages 30 to 50 welcomed him at Narita International Airport and 20,000 women assembled at his fans’ gathering, revealing his huge popularity. This burst of popularity was called the “Korean Wave” and the social phenomenon is said to have generated economic benefits of two hundred billion yen, (US$2 Billion). Women began to study the Korean language and numerous Korean restaurants opened in Japan which have enjoyed great popularity among locals. Many women took trips to Korea and tours visiting location sites of this drama became extremely popular as well. Two hundred billion yen, (US$2 Billion) is the calculated figure of earnings during the peak and the economic benefits generated up to the year 2007. The accumulated sum are considered to be several times more. 2) Political Relations between Japan and Korea Koreans, even now, have a deep hostility toward the Japanese dating from the colonial days. Every year, Japanese face many problems including territorial disputes, the question of the Prime Minister’s planned visit to Yasukuni Shrine (where war criminals are enshrined) and issues regarding those who served as comfort women during the war. The cultural liberalization of Japanese entertainment in Korea has come into effect gradually since 1999, 55 years after the war. Korea is now on its way to fully opening its cultural market to the Japanese, apart from restrictions on Japanese TV drama and the theatrical releases of some animation films. In Japan, there was concern over possible harassment from political groups when the 1999 Box Office Success; “Shiri” was released theatrically. Despite the cold political relationship, the Korean Wave gave a chance to many Japanese to visit Korea and be exposed to Korean culture. It is fair to say that the co-hosting of 2002 World Cup by Japan and Korea contributed a great deal to cultural liberalization. 49
Page 1 and 2: The Japanese Market for UK Films No
Page 3 and 4: CONTENTS Executive Summary Part One
Page 5 and 6: of Japanese earnings.) The Japanese
Page 7 and 8: 2. UK FILM MARKETPLACE Records show
Page 9 and 10: Part One The Japanese Market 9
Page 11 and 12: Fig 1-1-2 Film releases - Japanese
Page 13 and 14: illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17 and 18: more multiplexes have opened but to
Page 19 and 20: this date is usually agreed through
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35 and 36: ecause they were too busy taking ca
Page 37 and 38: 1-6 The Current Print and Advertisi
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47: U.S $(million) 1200 1000 800 600 40
Page 51 and 52: Both films became record-breaking h
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
Page 55 and 56: 1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58: NHK is the public broadcaster in Ja
Page 59 and 60: 17 26,1% Spirited Away 2004・12・
Page 61 and 62: Other BS Channels (Sister Channels
Page 63 and 64: Network Japanese imported Sum. Tabl
Page 65 and 66: Table1-9-5 List of major cinema cha
Page 67 and 68: (5) Cable Television Japanese cable
Page 69 and 70: Discovery Channel & Discovery Chann
Page 71 and 72: NTT GROUP NTT group has 3 IP multic
Page 73 and 74: Fig 1-9-3 Broadband Content (Genre
Page 75 and 76: Broadband Market Size From the char
Page 77 and 78: 65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
Page 79 and 80: Genre Lifestyle, Travel Play, Comed
Page 81 and 82: Source: Japan Video Software Associ
Page 83 and 84: 43% Fig 1-9-9 DVD RENTAL Expenditur
Page 85 and 86: In 2006 a number portability system
Page 87 and 88: Part Two The UK Film Marketplace in
Page 89 and 90: Table 2-1- 2 UK films released in J
Page 91 and 92: Table 2-1- 4 UK films released in J
Page 93 and 94: Fig.2-2-1 The Number of films distr
Page 95 and 96: In term of efficiency (average BOR
Page 97 and 98: (Company) Fig.2-2-4 The Number of U
Page 99 and 100:
Fig.2-2-6 Number of DVD titles by d
Page 101 and 102:
2-3 Institutional regulation and An
Page 103 and 104:
The rating of films is conducted by
Page 105 and 106:
Table 2-3-1 Revised offer by the Ja
Page 107 and 108:
culture of co-production with forei
Page 109 and 110:
2-4 The Market for UK Independents
Page 111 and 112:
Fig 2-4-2 UK film market share in B
Page 113 and 114:
Fig 2-4-5 UK film market share in D
Page 115 and 116:
*Drama(1) 24 HEURES DE LA VIE D'UNE
Page 117 and 118:
*Adventure *SF ALEXANDER AROUND THE
Page 119 and 120:
(6) Titles based on well known orig
Page 121 and 122:
(3) Details of proposals a) UK Film
Page 123 and 124:
market was expanding more rapidly,
Page 125 and 126:
Table 2-9-1 The perception of the U
Page 127 and 128:
Table 2-9-2 TV Programme Imports in
Page 129 and 130:
Appendix 129
Page 131 and 132:
Association List 2-5 Japan Film Mak
Page 133 and 134:
Association List 4-5 Japan Audio-Vi
Page 135 and 136:
A-2 Distributors List Distributor L
Page 137 and 138:
Distributor List 3-8 Desperado Inc.
Page 139 and 140:
Distributor List 5-8 Nikkatsu Corpo
Page 141 and 142:
Distributor List 7-8 SYNERGY 3rd Fl
Page 143:
A-3 Exhibitors List TOHO cinemas Wa
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The Japanese Market for UK Films - BFI

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