The Japanese Market for UK Films - BFI

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(2) Suburbs of Tokyo/ Multiplex Warner Mycal Cinemas Shin Yurigaoka (Kanagawa Prefecture) 9 screens, 2125 seats, parking for 300 cars, located in a shopping mall near the station. Ticket Price Adults 1800 Yen University/High school students 1500 Yen Elementary/Middle school students 1000 Yen Infants (3 to 6 year-old) 900 Yen Elderly people (over 60 years old) 1000 Yen Special seats 2000 Yen BIG 3 SPECIAL Ladies Day Special Every Wednesday, women’s ticket price is 1000 Yen Late Show Special Every day after 20:00, all shows at 1200 Yen First Day Special Every 1 st day of the month, all shows at 1000 Yen (3) Local Region/Suburban Area Multiplex MIHAMA 7 PLEX+ONE (Okinawa Prefecture) 8 Screens, 2019 seats, independent type Tickets Price Adults 1600 Yen University/High school students 1300 Yen Elementary/Middle school students 1000 Yen Infants (3 to 6 year-old) 600 Yen Elderly people (over 60 years old) 1000 Yen Special seats 2000 Yen Discount Price Gentlemen’s price every Monday 1100 Yen Ladies Day every Wednesday 1100 Yen First screening every Tuesday and Thursday 1100 Yen After 20:00 every Tuesday, Thursday and Friday 1100 Yen Thanks Day (March 1 st , June 1 st , September 1 st ) 1000 Yen Couple Day (Male / Female Pair) 22nd every month) 2200Yen 36
1-6 The Current Print and Advertising (P&A) Situation P&A costs are increasing every year, most notably the media-buying price for TV commercials. Newspaper and radio media prices are flat. Internet and mobile media is used increasing and is not expensive compared with TV, but TV commercials are still the most effective way to reach an audience. As explained in chapter 3, there are 3 theatrical release patterns in Japan, nationwide release, expanded release and limited release. There are differences between foreign and domestic distribution and additionally in the case of foreign films, there are distinctions between films presented by studios and independent distributors. Following are some sample figures to illustrate the differences between the categories. Figures are estimates based on industry standards. (1) Foreign Films Foreign films by top studios and blockbusters – Nationwide release (For example, “Pirates of the Caribbean: At World’s End”, “Harry Potter and the Order of the Phoenix.”) Number of Screens: 600 to 900 screens Advertising Costs: 1.5 to 1.8 billion yen (US$12 to 15 million) Print Costs: 90 to 135 million yen (US$800K to 1.1 million) Total Costs: 1.6 to 2 billion yen (US$ 13 to 17 million) (Exchange rate 1US$=125 yen) Disney Studio’s blockbuster film, “Pirates of the Caribbean: At World’s End”, has the momentum to accomplish box office receipts of 10 billion yen (US$85 million). “Spider-man 3” is likely to make 7 billion yen (US$60 million). The Studios ensure 800 to 900 screens for such titles and allow 1.6 to 2 billion (US$13 to 17 million) worth of P&A Costs. But “Shrek the Third” cost US$15 million worth of P&A and only took box office receipts of 2 billion yen, (US$17million). “300” cost 1 billion yen (US$8 million) and made box office receipts of 1.6 billion yen (US$14 million). However, DVD and TV broadcast generate additional income. 37
Page 1 and 2: The Japanese Market for UK Films No
Page 3 and 4: CONTENTS Executive Summary Part One
Page 5 and 6: of Japanese earnings.) The Japanese
Page 7 and 8: 2. UK FILM MARKETPLACE Records show
Page 9 and 10: Part One The Japanese Market 9
Page 11 and 12: Fig 1-1-2 Film releases - Japanese
Page 13 and 14: illion yen (around US$90m). There w
Page 15 and 16: Cinema admission fees Cinema admiss
Page 17 and 18: more multiplexes have opened but to
Page 19 and 20: this date is usually agreed through
Page 21 and 22: Once a movie is given the green lig
Page 23 and 24: (6) Multiplex booking pattern 1) Or
Page 25 and 26: 1-3 Art House Theatres in Tokyo In
Page 27 and 28: Table 1-4-1 List of Digital Cinema
Page 29 and 30: According to the web site of D-Cine
Page 31 and 32: - Management of Digital Cinema scre
Page 33 and 34: to have planned 10,000 mobile digit
Page 35: ecause they were too busy taking ca
Page 39 and 40: Independently owned theatres have b
Page 41 and 42: 1-7 Titles Released, by Country of
Page 43 and 44: (2) Foreign film releases in 2006 c
Page 45 and 46: 1-8 The Rise of Asian Markets and C
Page 47 and 48: U.S $(million) 1200 1000 800 600 40
Page 49 and 50: most popular stars including Bae Yo
Page 51 and 52: Both films became record-breaking h
Page 53 and 54: 2003 $30,979,000 +107% $13,893,000
Page 55 and 56: 1-9 TV, DVD, VOD and Other Media (1
Page 57 and 58: NHK is the public broadcaster in Ja
Page 59 and 60: 17 26,1% Spirited Away 2004・12・
Page 61 and 62: Other BS Channels (Sister Channels
Page 63 and 64: Network Japanese imported Sum. Tabl
Page 65 and 66: Table1-9-5 List of major cinema cha
Page 67 and 68: (5) Cable Television Japanese cable
Page 69 and 70: Discovery Channel & Discovery Chann
Page 71 and 72: NTT GROUP NTT group has 3 IP multic
Page 73 and 74: Fig 1-9-3 Broadband Content (Genre
Page 75 and 76: Broadband Market Size From the char
Page 77 and 78: 65% 20% Fig 1-9-6 DVD PURCHASE 6% 3
Page 79 and 80: Genre Lifestyle, Travel Play, Comed
Page 81 and 82: Source: Japan Video Software Associ
Page 83 and 84: 43% Fig 1-9-9 DVD RENTAL Expenditur
Page 85 and 86: In 2006 a number portability system
Page 87 and 88:
Part Two The UK Film Marketplace in
Page 89 and 90:
Table 2-1- 2 UK films released in J
Page 91 and 92:
Table 2-1- 4 UK films released in J
Page 93 and 94:
Fig.2-2-1 The Number of films distr
Page 95 and 96:
In term of efficiency (average BOR
Page 97 and 98:
(Company) Fig.2-2-4 The Number of U
Page 99 and 100:
Fig.2-2-6 Number of DVD titles by d
Page 101 and 102:
2-3 Institutional regulation and An
Page 103 and 104:
The rating of films is conducted by
Page 105 and 106:
Table 2-3-1 Revised offer by the Ja
Page 107 and 108:
culture of co-production with forei
Page 109 and 110:
2-4 The Market for UK Independents
Page 111 and 112:
Fig 2-4-2 UK film market share in B
Page 113 and 114:
Fig 2-4-5 UK film market share in D
Page 115 and 116:
*Drama(1) 24 HEURES DE LA VIE D'UNE
Page 117 and 118:
*Adventure *SF ALEXANDER AROUND THE
Page 119 and 120:
(6) Titles based on well known orig
Page 121 and 122:
(3) Details of proposals a) UK Film
Page 123 and 124:
market was expanding more rapidly,
Page 125 and 126:
Table 2-9-1 The perception of the U
Page 127 and 128:
Table 2-9-2 TV Programme Imports in
Page 129 and 130:
Appendix 129
Page 131 and 132:
Association List 2-5 Japan Film Mak
Page 133 and 134:
Association List 4-5 Japan Audio-Vi
Page 135 and 136:
A-2 Distributors List Distributor L
Page 137 and 138:
Distributor List 3-8 Desperado Inc.
Page 139 and 140:
Distributor List 5-8 Nikkatsu Corpo
Page 141 and 142:
Distributor List 7-8 SYNERGY 3rd Fl
Page 143:
A-3 Exhibitors List TOHO cinemas Wa
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The Japanese Market for UK Films - BFI

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