Assessment of Planning and Retail Issues - Renfrewshire Council

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PROPOSED EXTENSIONS AT 20 ASSESSMENT OF PLANNING AND RETAIL ISSUES BRAEHEAD RETAIL PARK MAY 2010 quite strongly for most categories. Tables 4 to 7 also show that some 21% of expenditure on clothing originating in the Paisley / Renfrew catchment was lost to Glasgow city centre in 2003, but that leakage on electrical goods was less than 4% and on furniture and floor coverings was less than 6%. Were it not for Braehead, it is likely that leakage of spending on clothing out of Renfrewshire - to Glasgow in particular - would have been very much higher than the level shown in the 2003 household survey results. 3.20 It will be evident from table 3 that spending on clothing, electrical goods, DIY, furniture and floor coverings only accounted for around two-thirds of all comparison spending in 2003. However the household survey results do not cover shopping patterns for the remaining categories of goods, and consequently it is necessary to use the survey results for the main categories of goods as a guide to the likely pattern of spending for other goods. For spending on other 'mainstream' High Street goods we have used similar proportions of spending distribution to clothing spending, but weighted more towards local town centres and less to Glasgow city centre. For spending on other types of bulky goods we have used the average of spending on the main categories of bulky goods. The resultant calculations are shown in tables 8 and 9. Estimated Turnover in Existing Shopping Destinations 3.21 By pulling together the output spending figures from tables 4 to 9, we are able to produce Table 10 which contains an estimate of total comparison spending from each catchment zone to each destination. In most cases this estimated spend will be equivalent to the turnover of that centre. However some centres will draw some of their trade from outside the main Braehead catchment, and this should be borne in mind when considering the likely total turnover of those centres. For Braehead we have estimated the amount of additional trade likely to be drawn to the centre from outside the catchment, based on many years of working on retail planning projects for the centre. For Glasgow city centre, which will draw a great deal of its trade from areas outside the Braehead catchment, we have used the total turnover as estimated in the capacity analysis set out in the Glasgow City Plan, adjusted to the 2005 prices used in our analysis, and then projected to 2008 using actual growth rates and assuming the same market share as the City Plan estimates for 2006. This calculation is detailed in Table 11, and shows a total turnover of £1,630 million in 2008, of which £1,051 million comes from the main Braehead catchment.
PROPOSED EXTENSIONS AT 21 ASSESSMENT OF PLANNING AND RETAIL ISSUES BRAEHEAD RETAIL PARK MAY 2010 3.22 As well as providing a good indication of the likely turnover of each centre, assuming no changes to the shopping patterns which prevailed in 2003, Table 10 is useful in showing the nature of each centre's trade draw - i.e the proportion of its turnover drawn from each catchment zone. For Glasgow city centre the trade is drawn widely from across the whole area, whereas Paisley's trade draw is very concentrated within its own catchment. 3.23 One anomaly in the household survey results is in relation to Renfrew, where a number of respondents indicated that they visited Renfrew for a variety of bulky goods purchases. This resulted in an estimated turnover for Renfrew town centre which was much higher than would be expected for such a centre. However it is likely that some survey respondents specified 'Renfrew' when they actually meant either Braehead (including the retail park and IKEA) or one of the two retail parks near Renfrew (Blythswood or Abbotsinch). For this reason we have made minor adjustments to the distribution of comparison spend to compensate for this anomaly. 3.24 Table 12 presents the market share which would be likely to be achieved by each shopping destination from each catchment - i.e. the proportion of available spending from each zone which is captured by each centre - in 2008, assuming that 2003 shopping patterns prevailed. This shows Paisley and Braehead sharing roughly equal market shares (Paisley capturing 24% of the available comparison trade in the catchment and Braehead 23%), with Braehead Retail Park and IKEA at 12%. The combined attractions of all the centres in the Paisley catchment achieve a total market share of nearly 80%, with only 10.6% being exported to Glasgow. This represents a huge improvement in expenditure retention compared with pre-Braehead days, and emphasises how important Braehead and its facilities had become in Renfrewshire by 2003. 3.25 Table 12 also shows that, on the basis of the 2003 survey results, Braehead Retail Park including IKEA accounts for around one-third of the total retail trade drawn to Braehead. The Effect of Floorspace Changes in the Paisley Area 3.26 For the Sainsbury’s relocation analysis in 2008, Renfrewshire Council supplied a list of anticipated retail floorspace changes in the Paisley area which required to be built into the model of expenditure distribution. The most significant ones were the redevelopment of the Arnott’s site in Paisley town centre, a 12,000 square
Page 1 and 2: Proposed Extensions at Braehead Ret
Page 3 and 4: 1 INTRODUCTION The Proposals 1.1 Br
Page 5 and 6: PROPOSED EXTENSIONS AT 3 ASSESSMENT
Page 13 and 14: PROPOSED EXTENSIONS AT 11 ASSESSMEN
Page 21: PROPOSED EXTENSIONS AT 19 ASSESSMEN
Page 35 and 36: Table 1 Population Estimates - Brae
Page 37 and 38: Table 3 Comparison Expenditure Esti
Page 39 and 40: Table 5 Shopping Patterns in Main C
Page 45 and 46: Table 11 Changes to Glasgow City Ce
Page 47 and 48: Table 13 Estimated Total Turnover a
Page 53 and 54: Table 19 Potential Turnover - B&Q S
Page 57: Table 23 Estimated Turnover of Addi

Assessment of Planning and Retail Issues - Renfrewshire Council

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