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Assessment of Planning and Retail Issues - Renfrewshire Council

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PROPOSED EXTENSIONS AT 23 ASSESSMENT OF PLANNING AND RETAIL ISSUES<br />

BRAEHEAD RETAIL PARK MAY 2010<br />

potential when fully let, on the assumption that this would be achieved by 2010 (in<br />

reality Silverburn is now largely let, with only a few vacant units).<br />

3.30 Table 15 sets out our estimate <strong>of</strong> the altered shopping patterns after allowing for<br />

the Silverburn effect, adjusted to take account <strong>of</strong> the changed expenditure<br />

estimates compared with the previous analysis. It is estimated that the centre<br />

would have achieved a turnover <strong>of</strong> £275 million from the Braehead main<br />

catchment in 2008 if fully let, resulting in a 20% reduction in Braehead’s turnover<br />

potential, <strong>and</strong> a 5.4% impact on Paisley’s comparison trade. East Kilbride is<br />

estimated to lose around 18% <strong>of</strong> its comparison trade drawn from the Braehead<br />

catchment, <strong>and</strong> Glasgow City Centre 5.4%. Our estimates are based on the likely<br />

market penetration <strong>of</strong> Silverburn into each catchment, having regard to the nature<br />

<strong>of</strong> the facilities in those catchments <strong>and</strong> their distance from Silverburn, <strong>and</strong> also<br />

having regard to the extent to which shoppers living in the Pollok area were<br />

making trips to other shopping destinations when surveyed in 2003.<br />

Expenditure Growth to 2010<br />

3.31 Table 16 takes the estimated changes in shopping patterns following the opening<br />

<strong>of</strong> Silverburn, <strong>and</strong> simply rolls forward those patterns from 2008 to 2010, so we<br />

can see how the various spending flows would be higher in 2010 as a result <strong>of</strong><br />

expenditure growth, assuming no change in shopping habits or floorspace<br />

provision. Overall turnover generated from catchment spending increases from<br />

£3,985 million to £4,216 million.<br />

Effect <strong>of</strong> City Centre Commitments<br />

3.32 As previously explained, Table 11 shows the estimated turnover <strong>of</strong> the city centre<br />

in 2008, after allowing for the implementation <strong>of</strong> commitments assumed by the<br />

Glasgow City Plan. However the latest estimates produced by Glasgow City<br />

<strong>Council</strong> (GCC Factsheet, July 2009) show an anticipated additional comparison<br />

floorspace provision <strong>of</strong> some 91,600 square metres to 2013, excluding the<br />

Buchanan Galleries extension but including the St. Enoch extension. It is unlikely<br />

that the Buchanan Galleries development will have opened <strong>and</strong> reached normal<br />

trading conditions by 2012 so has not been built into our model, but we have<br />

assumed that all the other permissions will have been implemented by then.<br />

3.33 Following the same process as for Silverburn, in Table 17 we have made further<br />

adjustments to the market shares <strong>of</strong> centres within each area to allow for the likely

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