Annual Report 2010 - Falck

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In early 2011, Falck entered into an agreement to provide roadside assistance to the customers of Norway’s largest insurance company, Gjensidige. The agreement covers approximately 700,000 vehicles, and with the new partnership, Falck’s responses to Norwegian car owners are expected to increase from 120,000 annually to around 170,000. More than 200,000 car owners from one of Denmark’s largest insurance companies, Topdanmark, gained Falck as their provider of roadside assistance in the course of the year; this collaboration with Topdanmark was expanded to also cover the insurer’s industrial and agricultural customers. Falck’s customers in Denmark have readily accepted the new offer of a rental car when their own car is in for repair: 80 passenger cars with the Falck logo and colour can now be seen on the roads of Denmark. In the business market, 2,500 busses have been equipped with Falck Sirius Eco Drive, and an additional 500 are scheduled to have the system installed. Falck Sirius Eco Drive is a fleet management system which measures driver behaviour, providing an opportunity to promote more environmentally friendly and economical driving. In home services, more Falck subscribers needed assistance when a number of heavy rainfalls in August flooded basements and caused other water damage across Denmark. Revenue DKK million 2,500 2,000 1,500 1,000 500 0 06 07 08 09 10 Organic growth % 10 8 6 4 2 0 Growth in the alarm market continued in 2010: in Denmark, about one in three alarms sold was a Falck Alarm. Falck has also begun selling alarms in Sweden. To provide customers with even better opportunities to safeguard their homes and property, Falck acquired Smart Safety, a Swedish company with revenues of DKK 100 million per year. Smart Safety provides a number of subscription-based safety services, including recording bicycles in a register which helps retrieve and return them to their rightful owners if stolen. The company also offers an easy and convenient credit card blocking service and a service for fast return of lost keys with a Falck key tag. Falck TravelCare won a contract in 2010 to provide travel assistance to Topdanmark customers, and a contract for similar services has been entered into with another Danish insurance company, Alka, effective 1 January 2011. Moreover, Falck TravelCare already has agreements for travel care services with the Swedish government, Swedish insurance company Folksam and travel agency Apollo. In 2010, Falck provided assistance services to 1.3 million private customers, 100,000 of whom were served through public institutions and private-sector companies. The SmartSafety acquisition added more than 500,000 new customers, bringing Falck’s total customer portfolio to 1.8 million by the end of 2010. Falck provided a total of 1,458,000 responses over the course of the year, a 12% year-on-year increase. 06 07 08 09 10 Management review | Falck Annual Report 2010 13 Subscribers 2,000,000 1,500,000 1,000,000 500,000 0 06 07 08 09 10
Emergency Valnizete Trindade de Moura, age 29, nurse, helps an injured person in Brazil. Falck established a presence in the Brazilian market in 2010 and now operates 121 ambulances and has around 1,000 employees.
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Annual Report 2010 - Falck

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