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Annual Report 2010 - Falck

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34 <strong>Falck</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2010</strong> | Management review<br />

Revenue and organic growth by business area<br />

DKK million Revenue EBITA EBITA margin (%)<br />

Performance by area<br />

Denmark<br />

Revenue in the Denmark was DKK 5,292 million (2009: DKK<br />

4,928 million), equivalent to a 7.4% increase, of which 4.2% was<br />

organic growth.<br />

As a result of the revenue growth, EBITA increased to DKK 542<br />

million (2009: DKK 449 million).<br />

The EBITA margin for <strong>2010</strong> was 10.2% (2009: 9.1%).<br />

Nordic region<br />

Revenue from operations in the Nordic region (excluding<br />

Denmark) increased by DKK 308 million or 24.9% to DKK 1,541<br />

million. The rate of organic growth was 9.9% and was generated<br />

by the Assistance and Emergency business.<br />

EBITA was DKK 108 million (2009: DKK 40 million), equivalent<br />

to an EBITA margin of 7.0% (2009: 3.2%). The increase in EBITA<br />

and the EBITA margin was attributable to higher earnings from<br />

Norway, Sweden and Finland.<br />

Europe<br />

Revenue in Europe (excluding Denmark and the Nordic<br />

region) totalled DKK 1,087 million (2009: DKK 1,040 million),<br />

equivalent to a growth rate of 4.5%, of which organic growth<br />

Organic<br />

% of total 1) <strong>2010</strong> 2009 <strong>2010</strong> 2009 <strong>2010</strong> 2009 growth<br />

Denmark 63.3 5,292 4,928 542 449 10.2 9.1 4.2<br />

Nordic region 18.4 1,541 1,233 108 40 7.0 3.2 9.9<br />

Europe 13.0 1,087 1,040 121 156 11.1 15.0 1.3<br />

Rest of the world 5.3 447 328 68 76 15.2 23.2 12.0<br />

Group total 100.0 8,367 7,529 839 721 10.0 9.6 5.1<br />

1) Revenue in DKK for <strong>2010</strong> as a percentage of consolidated revenue<br />

accounted for 1.3%. The growth was primarily attributable to<br />

an increase in the level of activity in the Emergency business in<br />

Slovakia, Romania and Spain, whereas lower activity was seen<br />

in the Emergency and Training business in the Netherlands in<br />

<strong>2010</strong>.<br />

EBITA was DKK 121 million (2009: DKK 156 million), equivalent<br />

to an EBITA margin of 11.1% (2009: 15.0%). The fall in EBITA and<br />

the EBITA margin was due to lower earnings in Slovakia and the<br />

Netherlands as compared with 2009.<br />

Rest of the world<br />

Revenue in the rest of the world was DKK 447 million (2009:<br />

DKK 328 million), equivalent to a growth rate of 36.5%, which<br />

was primarily attributable to the Training activities in Brazil and<br />

Nigeria and the acquisition of the ambulance service provider<br />

Toesa in October <strong>2010</strong>. Conversely, the training activities in<br />

the United States experienced falling revenue due to the oil<br />

spill disaster in the Gulf of Mexico. The organic growth rate was<br />

12.0%.<br />

EBITA was DKK 68 million (2009: DKK 76 million). The 10.5%<br />

decline in earnings was due to the fall in revenue from the training<br />

activities in the United States and costs of building up the<br />

training centre in the United Arab Emirates. The EBITA margin<br />

showed a corresponding decline to 15.2% from 23.2% in 2009.

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