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ANNUAL REPORT 2007-2008 CITY OF GREATER GEELONG

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<strong>GEELONG</strong>: COAST, COUNTRY AND SUBURBS -<br />

THE BEST PLACE TO LIVE<br />

<strong>CITY</strong> <strong>OF</strong> <strong>GREATER</strong> <strong>GEELONG</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2007</strong>-<strong>2008</strong><br />

7<br />

From the early beginnings to now Geelong<br />

certainly has been through some challenging<br />

times and exciting changes.<br />

Today, our region offers a diverse and exceptional lifestyle.<br />

There are wide expanses of open space and diverse<br />

waterways to enjoy, many kilometres of walking and bike<br />

tracks, cultural experiences, great sporting facilities, world<br />

class major events and fine dining and entertainment.<br />

We have a strong economy with quality education<br />

facilities, a cosmopolitan and vibrant community, and a<br />

sustainable future outlook. Qualities that all contribute to<br />

our city being the best place to live.<br />

But our city isn’t standing still. The landscape is changing<br />

right before our eyes with unprecedented levels of<br />

investment and major construction underway. Our<br />

economy remains strong with the transition from a<br />

reliance on manufacturing as a source of employment<br />

and wealth, to one where knowledge and services are<br />

becoming strong contributors to growth.<br />

Changing Economy<br />

Council’s Economic Development Strategy 2005-2010<br />

encourages the pursuit of industries that will maximise<br />

the region’s competitive advantages, and in doing so<br />

encourage investment and secure employment<br />

opportunities in the future. The strategy recognises that<br />

manufacturing industries such as Textiles, Clothing and<br />

Footwear, Petrochemicals and Utilities are experiencing<br />

declining employment, and identifies the growth sectors<br />

that will drive modern dynamic economies such as<br />

Knowledge, Innovation and Research, Advanced<br />

Manufacturing, Health, Tourism, Food and Horticulture.<br />

The City is emerging as a leader in several of these<br />

dynamic industries, and we are beginning to reap the<br />

benefits.<br />

Despite rising interest rates, increased petrol prices and<br />

severe drought conditions the region’s economy has<br />

continued to perform well. In the past year<br />

unemployment in our region decreased, median house<br />

prices increased, non-residential building activity<br />

increased markedly and a record number of tourists<br />

visited the area. Add to this a number of major<br />

investments and our economy is looking very healthy.<br />

Investor confidence in Geelong continues to be at an<br />

all time high. Projects recently completed include the<br />

Westfield redevelopment, Waurn Ponds Plaza<br />

development, the five-storey Harrison Place office<br />

building, the State’s first Rural and Regional Medical<br />

School at Deakin University’s Waurn Ponds campus and<br />

the new all-weather racetrack at the Geelong Racecourse.<br />

Further examples of investor confidence are the number<br />

of cranes that currently occupy our skyline with many<br />

construction projects in progress. These include the<br />

construction of the Transport Accident Commission<br />

headquarters, the Edgewater development on Geelong’s<br />

Waterfront, Deakin University’s redevelopment of Dennys<br />

Lascelles Wool Store to house its health precinct, Barwon<br />

Health’s new Emergency Department at the Geelong<br />

Hospital, St John of God Hospital expansion, Bellarine<br />

Aquatic and Sports Centre development and the<br />

Pakington Strand construction.<br />

Future developments that will continue to drive our<br />

economy include the Indian ICT Company Satyam<br />

Computer Services Software Development and Learning<br />

Centre at Deakin University’s Waurn Ponds Campus, the<br />

Skilled Stadium refurbishment of the Ross Drew Stand,<br />

the Bayside Tower complex and Mercer Street Silo<br />

development in the Western Wedge precinct, and the<br />

construction of the new Leisurelink Aquatic Centre in<br />

Waurn Ponds.<br />

Tourism continues to grow as an important economic<br />

industry for our region. The establishment of a base for<br />

Qantas off-shoot airline Jetstar at Avalon Airport - only 20<br />

minutes from Geelong - has been a significant asset for<br />

the region. Geelong also has a proven track record in<br />

attracting major national and international events. Our<br />

calendar of events includes the Australian International<br />

Airshow, Skandia Geelong Week, and the Australian<br />

qualifier the the Ironman 70.3 World Championships. In<br />

the coming years we will also host the 2010 UCI Road<br />

Cycling World Championships and the 2009 Australian<br />

Masters Games. These will bring huge economic benefits<br />

to the region.<br />

Investment in innovative and smart industries will drive<br />

Geelong’s future. Fundamental to this is the creation of an<br />

environment to attract and retain dynamic and creative<br />

people to facilitate this investment and generate business<br />

activity.<br />

Community Wellbeing<br />

Community wellbeing is an important issue faced by all<br />

Councils. Council activities play a key role in supporting<br />

community wellbeing and in determining future directions<br />

and priorities to meet community needs. Taking a lead on<br />

key community issues, developing partnership

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