ANNUAL REPORT 2007-2008 CITY OF GREATER GEELONG
ANNUAL REPORT 2007-2008 CITY OF GREATER GEELONG
ANNUAL REPORT 2007-2008 CITY OF GREATER GEELONG
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<strong>GEELONG</strong>: COAST, COUNTRY AND SUBURBS -<br />
THE BEST PLACE TO LIVE<br />
<strong>CITY</strong> <strong>OF</strong> <strong>GREATER</strong> <strong>GEELONG</strong> <strong>ANNUAL</strong> <strong>REPORT</strong> <strong>2007</strong>-<strong>2008</strong><br />
7<br />
From the early beginnings to now Geelong<br />
certainly has been through some challenging<br />
times and exciting changes.<br />
Today, our region offers a diverse and exceptional lifestyle.<br />
There are wide expanses of open space and diverse<br />
waterways to enjoy, many kilometres of walking and bike<br />
tracks, cultural experiences, great sporting facilities, world<br />
class major events and fine dining and entertainment.<br />
We have a strong economy with quality education<br />
facilities, a cosmopolitan and vibrant community, and a<br />
sustainable future outlook. Qualities that all contribute to<br />
our city being the best place to live.<br />
But our city isn’t standing still. The landscape is changing<br />
right before our eyes with unprecedented levels of<br />
investment and major construction underway. Our<br />
economy remains strong with the transition from a<br />
reliance on manufacturing as a source of employment<br />
and wealth, to one where knowledge and services are<br />
becoming strong contributors to growth.<br />
Changing Economy<br />
Council’s Economic Development Strategy 2005-2010<br />
encourages the pursuit of industries that will maximise<br />
the region’s competitive advantages, and in doing so<br />
encourage investment and secure employment<br />
opportunities in the future. The strategy recognises that<br />
manufacturing industries such as Textiles, Clothing and<br />
Footwear, Petrochemicals and Utilities are experiencing<br />
declining employment, and identifies the growth sectors<br />
that will drive modern dynamic economies such as<br />
Knowledge, Innovation and Research, Advanced<br />
Manufacturing, Health, Tourism, Food and Horticulture.<br />
The City is emerging as a leader in several of these<br />
dynamic industries, and we are beginning to reap the<br />
benefits.<br />
Despite rising interest rates, increased petrol prices and<br />
severe drought conditions the region’s economy has<br />
continued to perform well. In the past year<br />
unemployment in our region decreased, median house<br />
prices increased, non-residential building activity<br />
increased markedly and a record number of tourists<br />
visited the area. Add to this a number of major<br />
investments and our economy is looking very healthy.<br />
Investor confidence in Geelong continues to be at an<br />
all time high. Projects recently completed include the<br />
Westfield redevelopment, Waurn Ponds Plaza<br />
development, the five-storey Harrison Place office<br />
building, the State’s first Rural and Regional Medical<br />
School at Deakin University’s Waurn Ponds campus and<br />
the new all-weather racetrack at the Geelong Racecourse.<br />
Further examples of investor confidence are the number<br />
of cranes that currently occupy our skyline with many<br />
construction projects in progress. These include the<br />
construction of the Transport Accident Commission<br />
headquarters, the Edgewater development on Geelong’s<br />
Waterfront, Deakin University’s redevelopment of Dennys<br />
Lascelles Wool Store to house its health precinct, Barwon<br />
Health’s new Emergency Department at the Geelong<br />
Hospital, St John of God Hospital expansion, Bellarine<br />
Aquatic and Sports Centre development and the<br />
Pakington Strand construction.<br />
Future developments that will continue to drive our<br />
economy include the Indian ICT Company Satyam<br />
Computer Services Software Development and Learning<br />
Centre at Deakin University’s Waurn Ponds Campus, the<br />
Skilled Stadium refurbishment of the Ross Drew Stand,<br />
the Bayside Tower complex and Mercer Street Silo<br />
development in the Western Wedge precinct, and the<br />
construction of the new Leisurelink Aquatic Centre in<br />
Waurn Ponds.<br />
Tourism continues to grow as an important economic<br />
industry for our region. The establishment of a base for<br />
Qantas off-shoot airline Jetstar at Avalon Airport - only 20<br />
minutes from Geelong - has been a significant asset for<br />
the region. Geelong also has a proven track record in<br />
attracting major national and international events. Our<br />
calendar of events includes the Australian International<br />
Airshow, Skandia Geelong Week, and the Australian<br />
qualifier the the Ironman 70.3 World Championships. In<br />
the coming years we will also host the 2010 UCI Road<br />
Cycling World Championships and the 2009 Australian<br />
Masters Games. These will bring huge economic benefits<br />
to the region.<br />
Investment in innovative and smart industries will drive<br />
Geelong’s future. Fundamental to this is the creation of an<br />
environment to attract and retain dynamic and creative<br />
people to facilitate this investment and generate business<br />
activity.<br />
Community Wellbeing<br />
Community wellbeing is an important issue faced by all<br />
Councils. Council activities play a key role in supporting<br />
community wellbeing and in determining future directions<br />
and priorities to meet community needs. Taking a lead on<br />
key community issues, developing partnership