Diversity Management Certificate - ILR School - Cornell University
Diversity Management Certificate - ILR School - Cornell University
Diversity Management Certificate - ILR School - Cornell University
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$795 | Course DV230<br />
Developing <strong>Diversity</strong> Communication<br />
and Messaging<br />
March 10, 2009. . . . . . . . . . . . . . . . . . . . New York City. . . . . . . . . . . . . . . . . . 9:00 to 4:45<br />
November 6, 2009 . . . . . . . . . . . . . . . . . New York City. . . . . . . . . . . . . . . . . . 9:00 to 4:45<br />
<strong>Diversity</strong> <strong>Management</strong> | Workshops<br />
While diversity efforts are now widely adopted, most organizations<br />
communicate diversity in such a haphazard way both internally and<br />
externally that the message is often not clear. Oftentimes, communicating<br />
to “diverse audiences” communicates the wrong message.<br />
This highly interactive workshop emphasizes:<br />
• The basic concepts of developing a diversity communication strategy<br />
• Key techniques for communicating in a “diversity crisis”<br />
• Tools for developing a diversity brand<br />
Key Topics<br />
• The value proposition for diversity<br />
• Communicating the diversity message internally: a step-by-step<br />
approach<br />
• Preparing key diversity messages<br />
• Developing a diversity brand and building brand equity<br />
• Developing the diversity message externally: a step-by-step approach<br />
• Developing a diversity communication strategy<br />
• Multicultural marketing: internally and externally<br />
• Educating internal and external communication teams on diversity<br />
communication<br />
• Developing a framework for understanding when “ethnic marketing”<br />
crosses the line from ethnic to offensive<br />
• Developing a relevant and effective communication strategy<br />
• Leveraging a unique and powerful connection with your target market<br />
• Leveraging partnerships to deliver on project goals<br />
• Tying metrics and measurement to project deliverables<br />
• Living up to the marketing and branding internally and externally<br />
Who Will Benefit<br />
<strong>Diversity</strong> professionals, communication professionals, and anyone with<br />
responsibility for communicating diversity internally and externally<br />
Instructors<br />
Robin A. Crawford, Kevin Derricotte<br />
Contact Sherrie Morales for information<br />
on consulting and on-site services at<br />
212-340-2868 or sm92@cornell.edu.<br />
10 | Register at www.ilr.cornell.edu/mgmtprog
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