Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
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Total Quality Management and Continuous Improvement<br />
• TQM is the management process used to make continuous improvements to all functions.<br />
• TQM represents an ongoing, continuous commitment to improvement.<br />
<br />
The foundation of total quality is a management philosophy that supports meeting customer<br />
requirements through continuous improvement<br />
Continuous Improvement versus Traditional Approach<br />
Traditional Approach<br />
Continuous Improvement<br />
• Market-share focus Customer focus<br />
• Individuals Cross-functional teams<br />
• Focus on ‘who” and “why” Focus on “what” and “how”<br />
• Short-term focus Long-term focus<br />
• Status quo focus Continuous improvement<br />
• Product focus Process improvement focus<br />
• Innovation Incremental improvements<br />
• Fire fighting Problem solving<br />
The TQM System in Tourism<br />
Objective<br />
Continuous<br />
Improvement<br />
Principles<br />
Customer<br />
Focus<br />
Process<br />
Improvement<br />
Total<br />
Involvement<br />
Elements<br />
Leadership<br />
Education and Training Supportive structure<br />
Communications Reward and recognition<br />
Measurement<br />
Demand for Tourism<br />
• Tourists are demanding tourism product & the host community supplies the facilities.<br />
• Demand of tourism depends on:<br />
• Price of the product<br />
• Income of the tourists<br />
• Price of related goods & services<br />
• Tourists taste & preference<br />
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