Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
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Service Marketing Mix<br />
Marketing<br />
Mix<br />
7 Ps<br />
Physical<br />
Attributes<br />
Refer: Shoemaker, Lewis & Yesawich (2007). Marketing leadership in hospitality and tourism (4 th ed). NJ: Pearson Education<br />
Product<br />
Planning<br />
People<br />
Price<br />
Promotion<br />
10 Ps of<br />
Tourism<br />
Marketing<br />
Mix<br />
Positioning<br />
Programming<br />
Place<br />
Partnership<br />
Refer: Edgell, David C. (2002). Best practices for international tourism development for rural communities. IOWA Life Changing<br />
10 Ps<br />
• Successful marketing means putting the customer first<br />
• If you follow “The Ten „P‟s‟ of Tourism Marketing,” your customers will come first<br />
• Because you will be able to understand them better.<br />
• You will also make more effective use of your marketing dollars and, by doing so, increase<br />
your profits.<br />
13 Cs of Marketing<br />
<br />
Customer<br />
<br />
Capabilities of firm<br />
<br />
Categories of offerings<br />
<br />
Cost, profitability, and value<br />
36
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