Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
Ecotourism - upload.wikimedia....
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Control of process<br />
<br />
Customer care<br />
<br />
Collaboration within firm<br />
<br />
Chain of relationships<br />
<br />
Customization<br />
<br />
Capacity control<br />
<br />
Communications<br />
<br />
Competition<br />
<br />
Customer measurement<br />
TOURISM MARKETING<br />
• Tourism is not tourism until it is sold<br />
• Marketing is not just selling & advertising<br />
• Its role is much broader as it is about matching the right product or service with the right<br />
market or audience<br />
• Marketing is indeed the management process that identifies, anticipates and satisfies customer<br />
requirements profitably<br />
• Marketing is the right product, in the right place, at the right time, at the right price.<br />
ECOTOURISM MARKETING STRATEGY<br />
• Should respond to the definition of Eco-Tourism<br />
• Should respond to the development strategy<br />
• Should meet Important <strong>Ecotourism</strong> criteria<br />
<strong>Ecotourism</strong> Management Strategy<br />
• Zoning for visitor use<br />
• Visitors site planning and design<br />
• Sustainable infrastructure design<br />
• Revenue generating mechanisms<br />
• Visitor monitoring and management<br />
• Naturalist guides – the heart of ecotourism<br />
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