Vol. II: Shaping Information and Communication ... - IMA,ZLW & IfU
Vol. II: Shaping Information and Communication ... - IMA,ZLW & IfU
Vol. II: Shaping Information and Communication ... - IMA,ZLW & IfU
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109<br />
Therefore engineers – <strong>and</strong> everybody else - must constantly keep improving knowledge in<br />
order to prevent dangers <strong>and</strong> mistakes caused by new technology. Further generations of<br />
engineers as well as others have to be prepared for such fundamental aims <strong>and</strong> challenges.<br />
These aspects are also discussed in the contributions by Gill, <strong>and</strong> Br<strong>and</strong>t <strong>and</strong> Henning in this<br />
<strong>Vol</strong>ume, under the aspects of Human-Centred Technology Design.<br />
7. Ethics in Enterpreneurship: SENEKA<br />
On the background of these ethical considerations, it seems to be possible to construct rules of<br />
economic co-operation across borders of social systems, e.g. enterprises with different<br />
cultural patterns, nations <strong>and</strong> civilizations, etc.. These rules may be considered the basic fabric<br />
for global <strong>and</strong> regional networking with the aim of establishing trust for mutual gain <strong>and</strong> Win-<br />
Win-Situations in economic actions.<br />
One example of such networking is presented here. It represents the practical use of certain<br />
rules based on Discourse Ethics principles. These principles have been implemented across<br />
Germany, <strong>and</strong> across widely different economic entities, in the Germany-wide Service<br />
Network for Training <strong>and</strong> Continuing Education (SENEKA). SENEKA aims at the<br />
improvement of innovation competence of small <strong>and</strong> medium-sized enterprises through cooperation<br />
<strong>and</strong> networking. This strategic approach is presently increasing in importance, as<br />
the globalisation of economy endangers the economic stability of entire regions <strong>and</strong> countries.<br />
With this project, the experiment has been started across Germany to improve regional<br />
economic stability by strategies of networking. Thus the project focuses on exchanging<br />
knowledge <strong>and</strong> experiences among enterprises <strong>and</strong> research institutions.<br />
In SENEKA, more than 30 enterprises <strong>and</strong> research institutions are implementing processes of<br />
innovation <strong>and</strong> designing marketable products in the fields of knowledge management,<br />
networking <strong>and</strong> competence development. One of these project results I will briefly present<br />
here. It integrates the social, organisational <strong>and</strong> technical aspects of knowledge management<br />
under aspects of Discourse Ethics. Simultaneously it represents one example of the SENEKA<br />
project output which currently covers about 30 of such processes <strong>and</strong> products.<br />
SENEKA Community on Ethics