Vol. II: Shaping Information and Communication ... - IMA,ZLW & IfU

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Agricultural Universities in the country. It is recognised by the Government of Punjab State
as the main player in the State’s agriculture and hence in it’s economic development.
Introduction of IT in agriculture will have implications in not only the development of
agriculture per se but will also open newer entrepreneurial avenues.
The initial phase of the development included the piloting of the IT and multimedia course
modules with the academic and technical staff of the PAU with a purpose of creating a pool
of expertise for future training course for the extension and development workers of Punjab.
The picture here shows academic staff of the PAU participating in the EU-India network
workshop on IT and multimedia training (Compare Innovations in IT Education in India in
this Volume).
Entrepreneurial training centre at GLS
People in Gujarat, especially those engaged in small and medium enterprises, have
traditionally relied on their family background for acquiring entrepreneurial skills. With
growing international competition, that traditional mode had to be supplemented by formal
training structures. The GLS in collaboration with Centre for Entrepreneurial Development
(CED) has successfully implemented a new postgraduate entrepreneurial Training Centre for
training young entrepreneurs in Gujarat region. The evolution and establishment of this
entrepreneurial centre was stimulated by the collaboration of GLS in the EU-Indian
innovation network.
Culture-Value Addition to Artisanal Products, NISTADS
Collaboration between the network partners NISTADS and UWCN (Wales) in multimedia
and cultural industry has contributed to the rethinking of the role of multimedia tools for e-
commerce. By highlighting through multimedia presentation, the unique cultural dimension of
artisanal products, the products acquire a higher market value. This has encouraged the
artisans in Bankura to aim for better economic returns on the strength of their cultural
traditions. This collaboration has added a new dimension to NISTADS engagement with the
artisanal entrepreneurial development in the Bankura region of West Bengal (Compare The
Dhokra Artisans of Bankura and Dariapur in Vol.I, and the following Figure 1).