Vol. II: Shaping Information and Communication ... - IMA,ZLW & IfU

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176 − − − Instant dissemination of market and commercial information. Constant education on the latest developments in agro-science and post-harvest technology. Access to the right markets [both for farm and non-farm produce] through affordable credit and transportation solutions. While the agricultural universities, their research stations, the department of agriculture, its extension services and other agencies have developed and evolved several solutions, best practices and technologies for the use of the farming community, their dissemination on a large scale has so far been an impossible task, given the sheer size of the country and the lack of an universally accessible interface based dissemination mechanism until now. It is in this context that this project was launched to use the Internet as a tool to leverage the reach of agriculture related information to a much wider base. Project Description The main objective is to put in place an Internet driven platform to provide information, offer value added interactive services, a knowledge base and databank on solutions, best practices, technologies, market intelligence and the interface to transact agro-business securely using the web. Indiagriline.com an agriculture portal has been designed and put up with the express intention to address the specific needs of the rural farming community. The agri-portal project has been initiated by EID Parry [I] Ltd., which is closely linked to the farming community through its Sugar Division [100,000 registered sugarcane growers] and its Farm Inputs Division [about 3,000,000 end-users]. The company is now more than 212 years old and has had linkages with rural areas and the rural populace in the region for over 160 years now. The target audience is the farmer and end-users registered with these divisions. The project is currently being piloted at Nellikuppam in Tamilnadu State, where EID Parry has had a historic presence, and enjoys rapport with the local populace. Content for the portal has been custom developed, using the in-house expertise of EID Parry’s Sugar and Farm Inputs Division and its Corporate R&D Lab, and the combined efforts of the Tamilnadu Agricultural University, its Research Stations, the Tamilnadu University for
177 Veterinary and Animal Sciences, the National Horticulture Board, the AMM Foundation, the Murugappa Chettiar Research Center, and several other players in agriculture related media and publishing houses. All content on the portal is in the local language [Tamil]. For the registered sugarcane growers of EID Parry, there is also a web-based application that helps them access and maintain their transaction records with the company. Online applications for the dealer channel and the sales force of the Company are also being developed for deployment on the portal. After assessing several Internet Access technologies, and the experiences of on-going projects across the country it was decided that the indigenously developed corDECT [WiLL] technology developed and perfected by the consortium led by the TeNeT Group of IIT Madras was ideally suited to serve the need. Internet Kiosks have been set up for accessing the information. Small and micro enterprises have been active in the region since the ‘80s in telephony and Cable TV industry, and that entrepreneurial spirit has given rise to a new cadre of Internet Kiosk owner-operators. 16 Internet Kiosks [also called “Parry’s Corners”] have already been set up using the franchise route. These owner/operators have been trained to use PCs and surf the Portal as well as the Net, and assist users coming to the kiosks. Each Kiosk is equipped with mouse-overs and voice-overs, and the system has been designed with touch screen panels in conjunction with an offline web-room to make download faster. Several other utilities such as a farming calculator and farming calendar, as well as farm advisory services, are also under various stages of development and are soon to be launched on the portal. Discussions with commerce and logistics players are also taking place to help the farmers and users reach the right markets with their produce. Impact Following the pilot at Nellikuppam, EID Parry plans to roll out yet another similar initiative in Tiruvallur District, also in Tamilnadu. The Nellikuppam model will be replicated in 3 other Sugar factory areas in Tamilnadu soon. These would help to establish a scalable model that would allow the expansion of the project across southern India.
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Preface The EU-INDIA Cross-Cultural
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1 Part One: Human-Centred Informati
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3 1. Introduction: Information and
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5 Virtual Enterprise will be the no
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7 in these regions. These territori
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9 Beyond such business data, enterp
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11 of our reality and the world of
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13 The first view: Information Tech
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15 continuous learning processes me
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17 Following this proposal, society
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19 These steps of running such glob
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21 21.6.2000, is taken up. This Con
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23 To strongly increase internation
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25 To develop further technology th
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27 To include ethics into the educa
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29 Jaspers, K. (1953). Introduction
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31 1. Introduction: The EU-INDIA Cr
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33 project their own regional and c
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35 − − − − − the need for
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37 stakeholders in rural developmen
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39 − − − built upon the valor
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41 − − − Creating an enterpri
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43 Agricultural Universities in the
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45 Farmer Exchange between Punjab a
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47 and Punjab and Gujarat regions o
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49 institutional focus, networking
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51 Patterns of Partner Collaboratio
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53 A network model of postgraduate
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55 Some experiences in interactions
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57 Some interdisciplinary linkages,
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59 Part Two: Developing Education i
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61 1. Introduction: Technological a
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63 being designed to produce so-cal
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73 3.2 Introducing ICT based servic
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75 E-Commerce E-commerce refers to
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77 In India about 70% of the popula
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79 It is important not only for the
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81 1. Introduction: Extending the C
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83 − − − − − have a clear
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85 3.2 The UK context The Figure ab
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87 diminishing the importance of cu
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89 of stress on respect for teacher
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91 India does not seem to have a sy
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93 lot of the reason for this is to
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95 which have prevented successful
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97 7. Conclusions: Utilizing EU Vis
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99 CHAPTER FIVE The Concept of Univ
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101 science and research, in univer
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103 We can still regard Kant’s co
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107 In the following paragraph, I a
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109 Therefore engineers - and every
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111 and ethics are involved in the
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113 New Delhi University Education
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115 These groups represent the new
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117 − takes place by simulating s
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119 − − − − − − − Whi
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121 Part Three: Information Technol
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123 1. Introduction: The ICT Trajec
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Page 131 and 132: 129 paper, so farmers know when it
Page 133 and 134: 131 Coded Knowledge Tacit Knowledge
Page 135 and 136: 133 CHAPTER SEVEN Informatics, Comm
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Page 139 and 140: 137 First, the National Registratio
Page 141 and 142: 139 2.2 CASE STUDY # 2: The ‘GYAN
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Page 145 and 146: 143 spread over 5 districts, ICT ki
Page 147 and 148: 145 − − − − − Strong link
Page 149 and 150: 147 income is generated to support
Page 151 and 152: 149 driven. A village committee and
Page 153 and 154: 151 telecom infrastructure. An earl
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Page 157 and 158: 155 While the C2C services of the n
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Page 161 and 162: 159 approximately 1400 includes a c
Page 163 and 164: 161 The Baatchit Centre houses the
Page 165 and 166: 163 Micro-finance, or the provision
Page 167 and 168: 165 long term loans from the Gramee
Page 169 and 170: 167 Related Development In the area
Page 171 and 172: 169 new Wireless in Local Loop [WiL
Page 173 and 174: 171 Additional considerations for e
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Page 187 and 188: 185 On the 26 th of January 1999, t
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Page 191 and 192: 189 Ten specialists [two each from
Page 193 and 194: 191 These innovative approaches not
Page 195 and 196: 193 − − − − − − − The
Page 197 and 198: 195 Young Linux enthusiasts and vol
Page 199 and 200: 197 A video linkage facility has co
Page 201 and 202: 199 ITU: International Telecommunic
Page 203 and 204: 201 CHAPTER EIGHT Collaborations in
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Page 209 and 210: 207 One of the key challenges of th
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Page 213 and 214: 211 bringing the benefits of new te
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Page 217 and 218: 215 52056 Aachen, Germany e-mail: i
Page 219: 217 Formerly: Dep of Computer Scien
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