Elevate - IntertradeIreland

Elevate
Colm Fearon
Location: Rostrevor, Co. Down
Phone No: +44 75 6122 1690
Email: colmfearon@btinternet.com
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Over forty years commercial experience with thirty five years at Director/
Senior management level in the Fast Moving Consumer Goods (F.M.C.G.)
market, working with United Biscuits, Groupe Danone, Nabisco and W&R
Jacob.
Prior to the aforementioned experience, I successfully launched a range
of cheese products into the Northern Ireland market, securing listings in
all channels for Golden Vale Food Products, now part of the Kerry Food
Group.
Broad breath of experience and knowledge in sales, marketing and logistics,
for ambient foods, confectionery and beverages, coupled with the ability to
apply a commercial perspective with a ‘Hands on’ approach to execute the
factors that influence business success.
Proven track record in identifying Companies with products that require a
route to market, (R.T.M. ) including International, and cross border brands
successfully implementing contractual / Distributor arrangements.
Track record developing marketing strategies to achieve objectives and
listings in multiples, symbols, wholesale, C&C and convenience stores to
grow sales revenue.
National Account Management experience executing trading strategies,
positively influencing and negotiating at all levels, both internally and
externally.
Committed and proven track record in building excellent trading partnerships
and relationships with companies and customers, to the mutual benefit of all
stakeholders.
Experience leading, mentoring and motivating Sales, Logistics, Finance, and
Administration management, and wider teams to achieve challenging targets
and objectives.
Track record managing businesses, controlling overheads, and achieving
sustainable sales revenue and earnings.
On retiring from United Biscuits in July 2011 and in partnership with my wife,
we set up Parklane Commercial Consultancy Limited, our main function is
to assist companies who wish to develop their business in Northern Ireland,
by sourcing new Principals. We trawl R.O.I, G.B and continental Europe for
potential brands.
Ability to analyse market data to establish the strengths and weaknesses
of the competitive set, using this insight to identify channels, and increase
distribution.