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is Coming to Korea - Korea IT Times

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3D Convergence 2010<br />

It’s<br />

Raining<br />

3D!<br />

3D <strong>is</strong> on fire. The 3D movie Avatar <strong>is</strong><br />

sweeping 2D movies with a broom, and<br />

many fans already await the next 3D<br />

movie such as Alice in Wonderland. Th<strong>is</strong><br />

<strong>is</strong> the era where 3D has proven <strong>to</strong> be the<br />

focal point of Hollywood. <strong>Korea</strong> <strong>is</strong><br />

launching 3D telev<strong>is</strong>ion programs th<strong>is</strong><br />

year and industries are also gearing up for<br />

the 3D era including medical, advert<strong>is</strong>ement,<br />

and construction.<br />

3D advert<strong>is</strong>ements will soon conquer<br />

the air, and museums are env<strong>is</strong>ioning exhibits<br />

in 3D. Cyber construction engineering<br />

and management <strong>is</strong> already happening.<br />

By constructing a building in virtual<br />

space, will result in a more accurate and<br />

sat<strong>is</strong>fying experience than ever before. 3D<br />

endoscope, 3D Computed Tomography <strong>is</strong><br />

on way in<strong>to</strong> the medical field for better patient<br />

care and th<strong>is</strong> <strong>is</strong> all the beginning of<br />

the 3D movement.<br />

"When 3D technology <strong>to</strong>ps the previous<br />

business or traditional industry, it becomes<br />

a whole new industry. Th<strong>is</strong> <strong>is</strong> the 3D convergence<br />

industry or business," defined by<br />

President Kim Eun-soo of KICS.<br />

Creation of a new higher-value added<br />

industry <strong>is</strong> the 3D Convergence. At the<br />

'3D Convergence 2010' Forum on February<br />

11, 3D masters from industries, institutes,<br />

and research centers will garner <strong>to</strong>gether at<br />

the Seoul, Press Center. At the forum<br />

there will be many subjects <strong>to</strong> d<strong>is</strong>cuss such<br />

as "how <strong>to</strong> develop and expand the 3D<br />

convergence industry?"<br />

It <strong>is</strong> an urgent matter <strong>to</strong> set a strategy <strong>to</strong><br />

compete in the global 3D content market.<br />

Since 3D movies and broadcasting content<br />

are in the hot zone, a spotlight goes <strong>to</strong><br />

the promotion of business. The current 3D<br />

technology can also bring a revolution <strong>to</strong><br />

the performing arts industry. In theater art,<br />

virtual performance can be given in the<br />

open air by recording the previous play.<br />

The high image quality makes the characters<br />

look like real characters performing on<br />

the stage. The problem here, once again, <strong>is</strong><br />

not how <strong>to</strong> apply 3D technology in<strong>to</strong> the<br />

traditional industries, but how <strong>is</strong> <strong>Korea</strong> going<br />

<strong>to</strong> be noted as the <strong>to</strong>p competi<strong>to</strong>r in the<br />

global market.<br />

Core Technology<br />

The '3D Convergence 2010' forum <strong>is</strong> a<br />

big party of 3D researchers. Th<strong>is</strong> means<br />

that the forum will d<strong>is</strong>cuss heavily on the<br />

subject of core technology. How will we<br />

develop core technology and <strong>to</strong> process<br />

patents? How <strong>to</strong> expand it further <strong>to</strong> an international<br />

standardization?<br />

Hologram<br />

The current 3D technology <strong>is</strong> the sparrow<br />

type, which hurts the viewer if seen<br />

for a long period of time. The only solution<br />

<strong>to</strong> th<strong>is</strong> problem <strong>is</strong> the hologram.<br />

<strong>Korea</strong> <strong>is</strong> in the process of developing hologram<br />

technology. Hologram TV and technology<br />

will soon be commercialized. The<br />

forum will d<strong>is</strong>cuss on the note of dividing<br />

roles in order <strong>to</strong> dominate the future 3D<br />

market in advance with the next generation<br />

technology.<br />

iPoint 3D<br />

Safety Guidelines<br />

'3D Convergence 2010' Forum <strong>is</strong> expected<br />

<strong>to</strong> emphasize the necessity of safety<br />

guidelines. How <strong>to</strong> prevent dizziness for<br />

viewers, how <strong>to</strong> accommodate viewers<br />

with less stress, and other safety guidelines<br />

will be d<strong>is</strong>cussed.<br />

Evaluation and Verification<br />

It <strong>is</strong> obvious that more 3D content will<br />

shower the movie and broadcasting industry,<br />

but where are the standards for broadcasting<br />

equipment? Evaluation and verification<br />

standards or even a certification<br />

process will be suggested at the forum.<br />

From <strong>IT</strong> Strength Country <strong>to</strong><br />

3D Strength Country<br />

<strong>Korea</strong>'s strength lies in <strong>IT</strong> and with the<br />

highly competitive d<strong>is</strong>play technology.<br />

The 3D era <strong>is</strong> just around the corner, and<br />

the best government policy <strong>is</strong> needed.<br />

Many voices will suggest ideas <strong>to</strong> penetrate<br />

the 3D global market." Just like a<br />

World EXPO, some annual events like a<br />

3D Festival will be ideal," added President<br />

Kim Eun-soo of KICS.<br />

The fire <strong>is</strong> on, and 3D <strong>is</strong> cooking. What<br />

spices would '3D Convergence 2010'<br />

bring?<br />

Chun Go-eun /clairbear@koreaittimes.com<br />

20 KOREA <strong>IT</strong> TIMES | February 2010

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