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is Coming to Korea - Korea IT Times

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Products<br />

The <strong>to</strong>p 20 most prom<strong>is</strong>ing export items in 2010<br />

LG LED TV -<br />

Xcanvas<br />

cilities in the U.S, <strong>is</strong> projected <strong>to</strong> push up<br />

demand for ultra-high voltage transformers<br />

in the next 20 years. Now, ultra-high<br />

voltage transformers are in such short supply<br />

in the U.S., fueling expectations of<br />

ramped-up imports. Although in terms of<br />

technology, <strong>Korea</strong>n transformers trail behind<br />

EU-made and Japanese-made ones,<br />

the development of eco-friendly technologies<br />

and improved price competitiveness<br />

have been bridging the technology gap. In<br />

addition, medical equipment and GPS<br />

navigation devices made the l<strong>is</strong>t of future<br />

export items.<br />

Niche-market export products<br />

On the l<strong>is</strong>t of niche-market export products<br />

are air purifiers, cosmetics, heat exchangers,<br />

security devices, digital door<br />

locks, energy-saving cooking utensils and<br />

heating apparatuses. Niche-market export<br />

products are the ones that have a great<br />

chance of being exported in large numbers<br />

if regionally or periodically special consumer<br />

needs are met in a swift and flexible<br />

manner. Demand for air purifiers have<br />

continued <strong>to</strong> r<strong>is</strong>e in China, Japan, and<br />

Southeast Asian nations, owing <strong>to</strong> the<br />

swine flu scare. Air purifiers have been flying<br />

off the shelves in wildfire-prone areas<br />

in the West of the U.S., creating a niche<br />

market for <strong>Korea</strong>n-made air purifiers.<br />

<strong>Korea</strong>n cosmetics also earned a spot on<br />

the l<strong>is</strong>t, as the global economic recession<br />

has fired up women’s desire <strong>to</strong> look their<br />

best without breaking the bank on clothes<br />

and shoes. In particular, consumer awareness<br />

of <strong>Korea</strong>n cosmetics has been growing<br />

day after day in China, Japan, and in<br />

Asian-Oceanic countries. Besides, security<br />

devices and digital door locks are expected<br />

<strong>to</strong> sell well in Central and South American<br />

nations with high crime rates. While the<br />

export of energy-saving cooking utensils<br />

and heating apparatus <strong>is</strong> predicted <strong>to</strong> go<br />

up as more people cook at home amid the<br />

global economic recession.<br />

Yeon Choul-woong / bruceyeon@koreaittimes.com<br />

www.koreaittimes.com 29

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