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is Coming to Korea - Korea IT Times

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Policy<br />

div<strong>is</strong>ion within the <strong>IT</strong> industry, the well-made plan <strong>is</strong> off <strong>to</strong> a flying<br />

start and expect many more.<br />

Th<strong>is</strong> event was hosted by KCC and jointly led by six other organizations<br />

including, <strong>Korea</strong> Association of Information &<br />

Telecommunications (KA<strong>IT</strong>), Electronics and Telecommunications<br />

Research and Institute (ETRI), <strong>Korea</strong> Information<br />

Society Development Institute (KISDI), <strong>Korea</strong> Internet &<br />

Security Agency (KISA), Telecommunications Technology<br />

Association (TTA), and <strong>Korea</strong> Radio Promotion Agency (KOR-<br />

PA).<br />

Bang Jung-hyun / jbang@koreaittimes.com<br />

Conference<br />

held in Lotte<br />

Hotel Seoul<br />

Furthermore, according <strong>to</strong> Kim Heung-nam the Research<br />

Direc<strong>to</strong>r at Electronics and Telecommunications Research<br />

Institute (ETRI), the newly-merged telecommunications compound<br />

<strong>to</strong> tear down the former boundary between terminals, network,<br />

and service sec<strong>to</strong>rs and th<strong>is</strong> will lead <strong>to</strong> a cultural revolution<br />

that alters the way how people think and react. In other words, by<br />

converging with other div<strong>is</strong>ions' technologies and services, the<br />

former telecommunications business structure <strong>is</strong> going <strong>to</strong> change<br />

and the modern, blend of different businesses will affect what new<br />

cultural paradigm will bring about.<br />

Such metamorphos<strong>is</strong> in the <strong>IT</strong> exemplar will arguably influence<br />

the market from early th<strong>is</strong> year and will, by and large, be the<br />

biggest social change of our times. While conventional wire and<br />

wireless telecommunications market dwindle or remain deadlocked,<br />

value-added services market such as mobile Internet and<br />

games will grow exponentially by the expansion of the mobile industry.<br />

As stated by Bang Suk-ho, Research Direc<strong>to</strong>r at <strong>Korea</strong><br />

Information Society Development Institute (KISDI), "Wire market<br />

that was the main asset <strong>to</strong> the telecommunications will presumably<br />

shrink by 4.5 percent, but mobile market, <strong>to</strong>gether with<br />

increased production of smart phones will escalate by 3.1 percent<br />

and generate approximately KRW23 trillion in sales." By that<br />

yardstick cell phone and TV market gained KRW85 trillion,<br />

roughly 8.9 percent growth compared <strong>to</strong> last year. Th<strong>is</strong> growth in<br />

mobile equipment <strong>is</strong> back in line with gauge prior <strong>to</strong> 2008 and before<br />

the financial cr<strong>is</strong><strong>is</strong>.<br />

Generally speaking, <strong>Korea</strong> holds high place on <strong>IT</strong> human resources<br />

and its infrastructure but it lags behind foreign countries<br />

for its lack of employing those services and d<strong>is</strong>closing institutional<br />

regulation. Although it may be seem a bit late <strong>to</strong> produce a new<br />

Real-times News<br />

Apple Puts Ban on<br />

Location-Based iPhone<br />

App Ads<br />

Apple <strong>to</strong>ld developers<br />

that it will not use global<br />

positioning system <strong>to</strong><br />

d<strong>is</strong>tribute locationbased<br />

advert<strong>is</strong>ing<br />

Without providing any reason,<br />

Apple has <strong>to</strong>ld developers it<br />

will not accept iPhone applications<br />

that use the smartphone's<br />

global positioning system <strong>to</strong> d<strong>is</strong>tribute<br />

location-based advert<strong>is</strong>ing.<br />

Knowing Apple, we're<br />

thinking there's a good rhyme and reason for th<strong>is</strong> ban-we're going<br />

<strong>to</strong> go ahead and guess Apple's acqu<strong>is</strong>ition of Quattro<br />

Wireless may have something <strong>to</strong> do with th<strong>is</strong> new ban.<br />

Quattro's platform <strong>is</strong> quite keen on d<strong>is</strong>tributing mobile ads,<br />

which <strong>is</strong> probably why Apple scooped it up. The Mac-maker <strong>is</strong><br />

famous for its secrecy and for preferring <strong>to</strong> keep things "inhouse."<br />

Apple <strong>is</strong> kind of like Robert DeNiro's character in the<br />

movie Meet the Parents-it has its "circle of trust" and once<br />

you're in, you're in.<br />

"If your app uses location-based information primarily <strong>to</strong> enable<br />

mobile advert<strong>is</strong>ers <strong>to</strong> deliver targeted ads based on a user's<br />

location, your app will be returned <strong>to</strong> you by the App S<strong>to</strong>re<br />

Review Team for modification before it can be posted <strong>to</strong> the<br />

App S<strong>to</strong>re," Apple says. At the rate that people buy and download<br />

apps for iPhone, location-based advert<strong>is</strong>ing <strong>is</strong> looking a lot<br />

more prom<strong>is</strong>ing <strong>to</strong> developers-and now it looks a little clearer<br />

as <strong>to</strong> why Apple put the kibosh on that.<br />

www.koreaittimes.com 65

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