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Column<br />

Talking Business and Economics<br />

With a Prominent Professor<br />

Professor Chang Sea-Jin<br />

As a teenager, we<br />

are often asked what<br />

we want <strong>to</strong> be when<br />

we grow up. There <strong>is</strong><br />

the traditional response<br />

of becoming<br />

the President or a<br />

politician, but nowadays,<br />

a good majority<br />

want <strong>to</strong> become a<br />

businessman or businesswoman. Th<strong>is</strong><br />

winter, I was lucky enough <strong>to</strong> interview a<br />

prominent person with intellectual knowledge<br />

in business and economics -<br />

Professor Chang Sea-jin. Today, Professor<br />

Chang <strong>is</strong> the Provost's Chair Professor at<br />

National University of Singapore (NUS)<br />

Business School. Prior <strong>to</strong> joining NUS, he<br />

was an endowed professor at <strong>Korea</strong><br />

University for fifteen years and held numerous<br />

appointments in respected universities<br />

around the world such as London<br />

Business School and the University of<br />

Pennsylvania's Whar<strong>to</strong>n School.<br />

One of h<strong>is</strong> recent accompl<strong>is</strong>hments was<br />

publ<strong>is</strong>hing Sony vs. Samsung: Battle for<br />

Global Supremacy - a book translated in<br />

seven different languages and was voted<br />

among the <strong>to</strong>p three best business books in<br />

2008. Through h<strong>is</strong> research, he concluded<br />

that Samsung benefits much from the<br />

<strong>Korea</strong>n government, but expects the<br />

Chinese government <strong>to</strong> similarly build up<br />

the world's most powerful company. Th<strong>is</strong><br />

will be an imminent threat <strong>to</strong> South<br />

<strong>Korea</strong>, since the <strong>Korea</strong>n industry <strong>is</strong> heavily<br />

dependent on China. He also claims,<br />

that within a generation, companies such<br />

as Lenovo, TCL, and SAIC will dominate<br />

the world market. Professor Chang also<br />

believes that it <strong>is</strong> only a matter of time for<br />

China <strong>to</strong> fully establ<strong>is</strong>h itself and economically<br />

surpass the United States. The<br />

Chinese GDP was extraordinary starting<br />

from 500 B.C., and its population of 1.2<br />

billion justifies the high possibility of the<br />

country's economic r<strong>is</strong>e. In fact, Professor<br />

Chang plans <strong>to</strong> publ<strong>is</strong>h a book comparing<br />

and contrasting ten Chinese firms and a<br />

multinational firm within a few years.<br />

As a dean's fellow of the University of<br />

Pennsylvania's Whar<strong>to</strong>n School, Professor<br />

Chang could have chosen <strong>to</strong> become a<br />

businessman. I asked him what inspired<br />

him <strong>to</strong> become a professor and h<strong>is</strong> answer<br />

was quite simple. He loved the great joy<br />

that comes with teaching bright students.<br />

Also, he <strong>is</strong> able <strong>to</strong> manage h<strong>is</strong> own time<br />

and have a chance <strong>to</strong> pursue h<strong>is</strong> own research<br />

such as Sony vs. Samsung. He has<br />

taught in several universities worldwide,<br />

but he believes there <strong>is</strong> not much d<strong>is</strong>parity<br />

in education within the undergraduate level.<br />

Nowadays, many <strong>Korea</strong>ns are studying<br />

abroad believing that their government <strong>is</strong><br />

not sufficiently supporting academics as<br />

much as it can. Professor Chang believes<br />

that <strong>Korea</strong> has changed a lot in terms of<br />

education. He also suggests that <strong>Korea</strong><br />

should build more international schools in<br />

<strong>Korea</strong>, saying, "It <strong>is</strong> a good investment."<br />

Q & A<br />

Q: People claim that China will economically<br />

surpass the United States. What <strong>is</strong><br />

your opinion on th<strong>is</strong>?<br />

A: I agree, and time <strong>is</strong> the only <strong>is</strong>sue. China<br />

(and India) always had an amazing GDP<br />

starting from 500 B.C.<br />

Q: Who <strong>is</strong> a more imminent threat <strong>to</strong> the<br />

<strong>Korea</strong>n industry?<br />

A: China <strong>is</strong> a much more imminent threat.<br />

They want <strong>to</strong> build up powerful companies<br />

such as Lenovo (like Sambo Computer),<br />

TCL (like Samsung), and SAIC (like Ssang<br />

Yong Mo<strong>to</strong>rs). The fact that China <strong>is</strong> geographically<br />

closer will also create some<br />

problems.<br />

Q: What does the United States think<br />

about th<strong>is</strong>?<br />

A: Both countries rely on each other so I believe<br />

it <strong>is</strong> a mutual relationship<br />

Q: You have been a professor at<br />

Singapore National University and<br />

<strong>Korea</strong> National University. How would<br />

you compare the students?<br />

A: In the undergraduate level, there <strong>is</strong> not<br />

much difference. It's really in the graduate<br />

level that the difference becomes evident.<br />

Q: What <strong>is</strong> your opinion of how studying<br />

abroad became a fad in <strong>Korea</strong>?<br />

A: I think it's good. Many people worry<br />

about th<strong>is</strong>, but it's actually a great plus <strong>to</strong><br />

<strong>Korea</strong>'s future. <strong>Korea</strong> changed so much in<br />

terms of education and the government<br />

should allow more international schools in<br />

<strong>Korea</strong>. It <strong>is</strong> a good investment.<br />

Q: What inspired you <strong>to</strong> teach?<br />

A: I love <strong>to</strong> teach bright students - it's a<br />

great joy - and I can learn from my research<br />

and can pass it on<strong>to</strong> others. Most<br />

importantly, I have no boss and I can manage<br />

my own time.<br />

Q: What are your current plans?<br />

A: I am writing a book comparing ten firms<br />

in China and one multinational one. I am<br />

still working on it, but it should come out<br />

within a few years.<br />

Kim Sun-hong / info@koreaittimes.com<br />

58 KOREA <strong>IT</strong> TIMES | February 2010

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