3D Convergence 2010 It’s Raining 3D! 3D <strong>is</strong> on fire. The 3D movie Avatar <strong>is</strong> sweeping 2D movies with a broom, and many fans already await the next 3D movie such as Alice in Wonderland. Th<strong>is</strong> <strong>is</strong> the era where 3D has proven <strong>to</strong> be the focal point of Hollywood. <strong>Korea</strong> <strong>is</strong> launching 3D telev<strong>is</strong>ion programs th<strong>is</strong> year and industries are also gearing up for the 3D era including medical, advert<strong>is</strong>ement, and construction. 3D advert<strong>is</strong>ements will soon conquer the air, and museums are env<strong>is</strong>ioning exhibits in 3D. Cyber construction engineering and management <strong>is</strong> already happening. By constructing a building in virtual space, will result in a more accurate and sat<strong>is</strong>fying experience than ever before. 3D endoscope, 3D Computed Tomography <strong>is</strong> on way in<strong>to</strong> the medical field for better patient care and th<strong>is</strong> <strong>is</strong> all the beginning of the 3D movement. "When 3D technology <strong>to</strong>ps the previous business or traditional industry, it becomes a whole new industry. Th<strong>is</strong> <strong>is</strong> the 3D convergence industry or business," defined by President Kim Eun-soo of KICS. Creation of a new higher-value added industry <strong>is</strong> the 3D Convergence. At the '3D Convergence 2010' Forum on February 11, 3D masters from industries, institutes, and research centers will garner <strong>to</strong>gether at the Seoul, Press Center. At the forum there will be many subjects <strong>to</strong> d<strong>is</strong>cuss such as "how <strong>to</strong> develop and expand the 3D convergence industry?" It <strong>is</strong> an urgent matter <strong>to</strong> set a strategy <strong>to</strong> compete in the global 3D content market. Since 3D movies and broadcasting content are in the hot zone, a spotlight goes <strong>to</strong> the promotion of business. The current 3D technology can also bring a revolution <strong>to</strong> the performing arts industry. In theater art, virtual performance can be given in the open air by recording the previous play. The high image quality makes the characters look like real characters performing on the stage. The problem here, once again, <strong>is</strong> not how <strong>to</strong> apply 3D technology in<strong>to</strong> the traditional industries, but how <strong>is</strong> <strong>Korea</strong> going <strong>to</strong> be noted as the <strong>to</strong>p competi<strong>to</strong>r in the global market. Core Technology The '3D Convergence 2010' forum <strong>is</strong> a big party of 3D researchers. Th<strong>is</strong> means that the forum will d<strong>is</strong>cuss heavily on the subject of core technology. How will we develop core technology and <strong>to</strong> process patents? How <strong>to</strong> expand it further <strong>to</strong> an international standardization? Hologram The current 3D technology <strong>is</strong> the sparrow type, which hurts the viewer if seen for a long period of time. The only solution <strong>to</strong> th<strong>is</strong> problem <strong>is</strong> the hologram. <strong>Korea</strong> <strong>is</strong> in the process of developing hologram technology. Hologram TV and technology will soon be commercialized. The forum will d<strong>is</strong>cuss on the note of dividing roles in order <strong>to</strong> dominate the future 3D market in advance with the next generation technology. iPoint 3D Safety Guidelines '3D Convergence 2010' Forum <strong>is</strong> expected <strong>to</strong> emphasize the necessity of safety guidelines. How <strong>to</strong> prevent dizziness for viewers, how <strong>to</strong> accommodate viewers with less stress, and other safety guidelines will be d<strong>is</strong>cussed. Evaluation and Verification It <strong>is</strong> obvious that more 3D content will shower the movie and broadcasting industry, but where are the standards for broadcasting equipment? Evaluation and verification standards or even a certification process will be suggested at the forum. From <strong>IT</strong> Strength Country <strong>to</strong> 3D Strength Country <strong>Korea</strong>'s strength lies in <strong>IT</strong> and with the highly competitive d<strong>is</strong>play technology. The 3D era <strong>is</strong> just around the corner, and the best government policy <strong>is</strong> needed. Many voices will suggest ideas <strong>to</strong> penetrate the 3D global market." Just like a World EXPO, some annual events like a 3D Festival will be ideal," added President Kim Eun-soo of KICS. The fire <strong>is</strong> on, and 3D <strong>is</strong> cooking. What spices would '3D Convergence 2010' bring? Chun Go-eun /clairbear@koreaittimes.com 20 KOREA <strong>IT</strong> TIMES | February 2010
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