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is Coming to Korea - Korea IT Times

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Successful S<strong>to</strong>ry<br />

ing in the underground world. They desperately<br />

wanted <strong>to</strong> become full-time, official<br />

evil devils. In order <strong>to</strong> become that<br />

bad devil, they have <strong>to</strong> commit 100 sins on<br />

earth; however, they begin <strong>to</strong> learn love<br />

and many children and teachers on earth<br />

grew fond of them. Applauded Muffy and<br />

Jemjem's s<strong>to</strong>ry and the two companies are<br />

deciding <strong>to</strong> carry out a joint production.<br />

Sunjin Entertainment <strong>is</strong> in the process<br />

of negotiation with America's Eagle<br />

World Media. The two animation giants<br />

met at '<strong>Korea</strong> Media & Content Market'<br />

held in LA last December, comm<strong>is</strong>sioned<br />

by KOTRA. More specifically, they are<br />

d<strong>is</strong>cussing about remaking Sunjin's children<br />

drama in<strong>to</strong> an American version and<br />

exporting its publication rights. Sunjin<br />

Entertainment's children's drama narrates<br />

between good and evil under the theme of<br />

Asian oriental thoughts and Western zodiac<br />

signs. Eagle World Media <strong>is</strong> also considering<br />

broadcasting their remake around<br />

America, Canada, England, Australia and<br />

other Engl<strong>is</strong>h speaking countries. Th<strong>is</strong><br />

would be beneficial for <strong>Korea</strong> if the two<br />

companies close the deal because th<strong>is</strong><br />

would be the first joint production with<br />

foreign companies.<br />

On that note, Nextki <strong>is</strong> also a culture<br />

content producing company where its employers<br />

ponder on the most innovative<br />

and radical s<strong>to</strong>ries day and night. Th<strong>is</strong><br />

company operates its own s<strong>to</strong>ry-telling research<br />

facility, content research, and development<br />

center. It has developed more<br />

than 100 characters, solutions and s<strong>to</strong>rytelling<br />

content. The company has been operating<br />

for two years andit has attained results<br />

by exporting content <strong>to</strong> five countries<br />

such as China and Hong kong.<br />

Ex<strong>is</strong>ting online soccer games allow a<br />

user <strong>to</strong> control 11 in-game players. A<br />

<strong>Korea</strong>n game maker BIGSUN soft, however,<br />

developed "BIGSUN Soccer", in<br />

which 11 users take part in playing a fullsided<br />

soccer match of 11 vs. 11. "BIGSUN<br />

Soccer" <strong>is</strong> designed <strong>to</strong> allow users <strong>to</strong> play<br />

soccer in a spirit of teamwork as if they are<br />

really involved in a soccer game. Buyers<br />

from China and the EU are showing high<br />

interest in the game, so a slew of contracts<br />

are likely <strong>to</strong> be signed in the near future.<br />

Designs<strong>to</strong>rm came up with the idea for<br />

a soccer-themed animation. Designs<strong>to</strong>rm,<br />

a <strong>Korea</strong>n computer animation studio, <strong>is</strong><br />

currently developing a full-HD animal<br />

soccer game, called "Dreamkix", in order<br />

<strong>to</strong> take advantage of the football fever in<br />

the run-up <strong>to</strong> the 2010 FIFA World Cup<br />

in South Africa. In the brand new animation<br />

"Dreamkix", Roy the dog, a shortlegged<br />

Dachshund, heads up a hodgepodge<br />

soccer team, which <strong>is</strong> pitted against<br />

the opposite world-renowned, formidable<br />

team that <strong>is</strong> made up of a lion, an elephant,<br />

a seal, an eagle, a buffalo, and so<br />

on. Designs<strong>to</strong>rm <strong>is</strong> now d<strong>is</strong>cussing contract<br />

terms with buyers from the EU and<br />

South America.<br />

FIX <strong>Korea</strong>, a <strong>Korea</strong>n software development<br />

company, in partnership with<br />

Minh Le, one of the original crea<strong>to</strong>rs of<br />

Dream Kix<br />

the world-famous Counter Strike (a tactical<br />

first-person shooter video game) <strong>to</strong> develop<br />

a new first-person shooting game,<br />

called "Tactical Intervention (TI)". The<br />

soon-<strong>to</strong>-be developed shooting game, slated<br />

<strong>to</strong> be commercialized in June of th<strong>is</strong><br />

year, <strong>is</strong> going through the alpha testing<br />

phase, but FIX <strong>Korea</strong> has already inked a<br />

contract with Mayn Interacive, who publ<strong>is</strong>hes<br />

games in the U.S. and EU.<br />

RoC Works, a Japanese game publ<strong>is</strong>her,<br />

<strong>is</strong> developing a fantasy Massive Multiplayer<br />

Online Role Playing Game (MMORPG),<br />

called "Maestia", with the help of veteran<br />

game developers, who have at least five <strong>to</strong><br />

six years of experience in game development.<br />

RoC Works seems on track <strong>to</strong> sign<br />

Tactical intervention(TI)<br />

contracts with German buyers within the<br />

first quarter of th<strong>is</strong> year.<br />

On the other hand, KOTRA mentioned<br />

that exporting cultural content takes much<br />

more time and energy than any other exporting<br />

item. Generally, a one-year negotiation<br />

period <strong>is</strong> required <strong>to</strong> complete safety<br />

tests, consumer surveys, and localization<br />

work. In addition, KOTRA stated,<br />

"Cultural content developers, most of<br />

whom are SMEs, turned out <strong>to</strong> have been<br />

greatly helped by supportive institutions<br />

such as KOTRA." Hong Seong-wook,<br />

CEO of Grafizix that signed a contract in<br />

June of last year, gave thanks <strong>to</strong> KOTRA<br />

by saying, "A variety of projects and buyer<br />

surveys initiated by KOTRA have been<br />

very helpful <strong>to</strong> us." KOTRA supports cultural<br />

content developers, the include annual<br />

participation in the French exhibition<br />

"MIPCOM Junior", and "<strong>Korea</strong> Media &<br />

Content Market (KMCM)", which <strong>is</strong> held<br />

in South <strong>Korea</strong> and L.A.<br />

Cho Hwan-ik, President of KOTRA<br />

said, "Even though our efforts for supporting<br />

the exports of S. <strong>Korea</strong>'s cultural content<br />

kicked in<strong>to</strong> high gear just last year,<br />

they are already paying off. Our content<br />

developers' prowess in developing creative<br />

s<strong>to</strong>ries has lit up the prospects for exporting<br />

cultural content."<br />

Yeon Choul-woong / bruceyeon@koreaittimes.com<br />

Bang Jung-hyun / jbang@koreaittimes.com<br />

www.koreaittimes.com 27

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