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News in Brief
Google Confuses Us
with Its Charming TV Appearance
We are still puzzled by Google's Super Bowl commercial advertising its "search engine capabilities,"
rather than one of its other products
Riddle me this, Google execs and PR department: Why did
Google choose to market its search engine-probably the only product
that doesn't need advertising-in a very expensive Super Bowl commercial?
That, Google, is the only real question we have for you.
Why market something that's already a winner in its space and beyond?
Google's search engine already holds roughly two-thirds of the
market. What about the Nexus One? The new smartphone has not
done well in the mobile markets, selling only a mere 80,000 handsets
since early January. The Nexus One could use a little bit of advertising-aside
from YouTube-don't you think?
The Wall Street Journal thinks the endearing Super Bowl advertisement
was nothing more than Google finally realizing how it can
market itself-something the company has steered away from and
seemed to do just fine without. In the past year, Google has promoted its new Chrome browser via television and billboard, but that's
about the gist of the company's advertising campaign. Baby steps, Google, baby steps-you too could have ads featuring Megan Fox and
Luke Wilson someday. In case you missed it, here is Google's commercial called "Parisian Love."
provided by Digital Trends
Next Generation Korean Online Game Will
Advance Global Market
72 KOREA IT TIMES | February 2010